Global Console Marketing Partnerships Lead

Esports Tower LLC.; United States; Hybrid; USD 125,000 - 218,000; Full time

Job summary

Razer seeks a Senior Manager Marketing Partnerships (Console) to lead creator, influencer, esports and athlete strategies across the Console division. You will align cross-functional teams and develop go-to-market plans for influencer programs, launches, and sustained partnerships, driving awareness and revenue.

Your role involves managing high-profile collaborations, building global relationships with creators and esports organizations, and delivering measurable outcomes across campaigns and

Qualifications

• Minimum of 8 years of product management and marketing experience in consumer electronics, gaming a plus.
• Experience developing and overseeing marketing plans.
• Experience with PC/consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative.
• Has developed detailed marketing plans and articulated strategy for success.
• Work independently, prioritize, manage multiple tasks concurrently.
• Strong administrative, organizational, and communication skills with execs.
• Global company experience with multiple stakeholders across countries/time zones; MS Office proficiency.

Responsibilities

• Lead creator, influencer, esports, and athlete strategies across the Console division.
• Define influencer/partnership priorities for NPI launches and major campaigns.
• Develop go-to-market plans for influencer programs and FPS/console game releases.
• Manage high-profile creator and talent integrations from planning to execution.
• Build relationships with gaming creators, streamers, esports orgs, athletes and agents.
• Set seeding briefs and targets for sustain and NPI launches; collaborate globally.
• Partner with paid media, regional/global marketing, ecommerce, BD for cohesive campaigns.
• Measure performance and optimize campaigns for awareness, engagement, revenue.

Skills

Marketing strategy

Campaign management

PC/electronics sales

Copywriting

Project management

Cross-functional leadership

Global collaboration

MS Office compatibility

Education

College degree in marketing

Tools

Microsoft Office

Job description

Razer seeks a Senior Manager Marketing Partnerships (Console) to lead creator, influencer, esports and athlete strategies across the Console division. You will align cross-functional teams and develop go-to-market plans for influencer programs, launches, and sustained partnerships, driving awareness and revenue.

Your role involves managing high-profile collaborations, building global relationships with creators and esports organizations, and delivering measurable outcomes across campaigns and