Senior Console Creator & Partnerships Marketing Lead

Razer Inc.; California; On-site; USD 125,000 - 218,000; Full time

Job summary

Razer Inc. in the United States is seeking a Senior Marketing Partnerships Manager (Console) to lead creator, influencer, esports, and athlete strategies across the Console division, aligning cross-functional teams to drive awareness, engagement, and revenue.

Responsibilities include developing go-to-market plans for influencer programs, managing high-profile creator integrations, and partnering with publishers and platform partners to maximize console product visibility and commercial growth.

Qualifications

• 8+ years of product management and marketing experience in consumer electronics, gaming preferred.
• Experience developing and overseeing marketing plans across multiple channels.
• Experience with PC/consumer electronics sales channels: retail, direct, online and distribution.
• Ability to write marketing copy and provide design direction for creative assets.
• Has developed detailed marketing plans and articulated strategy for success.
• Ability to work independently and manage multiple tasks concurrently.
• Strong administrative, organizational, and communication skills for executive interactions.
• Experience in Global company setups with multiple stakeholders and time zones.
• Proficient with Microsoft Office Suite.

Responsibilities

• Lead creator, influencer, esports, and athlete strategies across the Console division, tied to product launches and campaigns.
• Coordinate with Global/Regional Marketing, KOLs, Social, Paid Media, Ecommerce, and Product Marketing for aligned objectives.
• Translate business goals into measurable programs to drive awareness, engagement, and revenue.
• Develop go-to-market plans for influencer programs and NPI launches; manage content and seeding.
• Lead go-to-market for FPS and Console game releases, esports leagues, and tournaments.
• Manage high-profile creator and talent integrations from planning to execution.
• Build relationships with gaming creators, streamers, esports orgs, athletes, and agents to broaden brand exposure.
• Set seeding briefs and targets for sustain and NPI launches across regions with Global Marketing.
• Develop partnerships with game publishers and platform partners for major launches and events.
• Incorporate influencer feedback into the Console product roadmap and strategic direction.
• Collaborate with Paid Media, Regional/Global Marketing, Community, Brand, Ecommerce, and Business Development to deliver cohesive campaigns.
• Oversee agency partners to ensure creative, operational, and business standards are met.
• Measure performance across awareness, engagement, conversion, revenue, and ROI; propose optimizations based on data.
• Lead marketing planning and business reviews; present recommendations to executive leadership.
• Navigate multiple high-visibility initiatives with tight timelines and shifting priorities.
• Other duties as assigned.

Skills

Marketing strategy

Partnerships

Influencer programs

Esports partnerships

Cross-functional leadership

Executive communication

Global collaboration

Microsoft Office

Education

College degree in marketing

Job description

Razer Inc. in the United States is seeking a Senior Marketing Partnerships Manager (Console) to lead creator, influencer, esports, and athlete strategies across the Console division, aligning cross-functional teams to drive awareness, engagement, and revenue.

Responsibilities include developing go-to-market plans for influencer programs, managing high-profile creator integrations, and partnering with publishers and platform partners to maximize console product visibility and commercial growth.