Senior Competitive Intelligence Lead — Search

Elastic; United States; Hybrid; USD 136,000 - 215,000; Full time

Benefits offered by this job

Competitive pay

Health coverage

Flexible locations

Vacation days

Donation matching

Volunteer hours

Parental leave

Job summary

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role analyzes the competitive landscape and provides actionable insights to enhance go-to-market strategies.

You will collaborate with sales, marketing, engineering, and leadership to position Elastic against competitors in a dynamic market. You will build and run a competitive intelligence program, create battlecards and enablement materials, track competitive

Qualifications

• Understanding of the Search market, key players, technologies and trends.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis within the search industry.
• Strong technical and analytical skills to assess competitive solutions and propose effective responses.
• Experience translating technical features into compelling business value for diverse audiences.
• Ability to build relationships and work with teams across the company, including sales, marketing, engineering, and leadership.
• Excellent communication skills—verbal, written, and visual.
• Background in engineering, computer science, or equivalent experience is helpful but not required.

Responsibilities

• Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance.
• Create clear, compelling, fact-based internal and external enablement materials – battlecards, bulletins, training, comparisons for blogs/websites – that tell the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
• Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations.
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
• Participate in industry events to monitor trends and advise on competitive shifts.

Skills

Search market

Competitive analysis

Technical marketing

Communication skills

Engineering background

Education

Engineering or CS background

Job description

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role analyzes the competitive landscape and provides actionable insights to enhance go-to-market strategies.

You will collaborate with sales, marketing, engineering, and leadership to position Elastic against competitors in a dynamic market. You will build and run a competitive intelligence program, create battlecards and enablement materials, track competitive