Strategic Communications Leader for University Libraries

University of Massachusetts Amherst; Amherst (MA); On-site; USD 100,000 - 121,000; Full time

Job summary

The University of Massachusetts Amherst seeks an Assistant Dean of Communications to lead a comprehensive communications and marketing strategy for the University Libraries, aligning with the university brand and strategic priorities. The role serves as chief advisor to the Dean, coordinating with University Relations on media relations, branding, and campaigns.

As the senior communications strategist, you will supervise the libraries' communications unit, develop annual plans and budgets, and

Qualifications

• Bachelor’s degree in a relevant field and strong communications foundation.
• Minimum 7+ years in communications, marketing, or public relations leadership.
• Experience developing strategic communications for complex organizations.
• Supervisory experience managing staff and contractors.
• Proven ability to create print, web, multimedia, and social content.
• Strong use of digital analytics and modern web technologies.

Responsibilities

• Lead development of comprehensive communications and marketing plans for the University Libraries.
• Advise the Dean and senior leaders on branding, messaging, and media relations.
• Oversee internal and external communications, newsletters, websites, and campaigns.
• Manage budget, staff development, and performance metrics.
• Collaborate with UR, Foundation, and campus partners on visibility and donor communications.

Skills

Strategic communications planning

Team leadership

Brand management

Digital marketing analytics

Content creation (print/web/video)

Stakeholder collaboration

Education

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, Media Studies, or a related field

Master’s degree in a related field (preferred)

Job description

The University of Massachusetts Amherst seeks an Assistant Dean of Communications to lead a comprehensive communications and marketing strategy for the University Libraries, aligning with the university brand and strategic priorities. The role serves as chief advisor to the Dean, coordinating with University Relations on media relations, branding, and campaigns.

As the senior communications strategist, you will supervise the libraries' communications unit, develop annual plans and budgets, and