Senior College Sponsorship Growth Manager

Learfield IMG College; South Kingstown (RI); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Flexible PTO

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield IMG College, located in Kingston, RI, seeks a motivated Business Development Manager to grow our university sponsorship portfolio. The role focuses on renewing existing partnerships and building new sponsorships across digital, social, broadcast, in-venue, and experiential platforms.

You will manage relationships with university partners, athletic departments, and sponsors, executing partner deliverables and driving revenue growth while collaborating with internal teams.

Qualifications

• 4+ years of sales experience with a focus on building and maintaining client relationships.
• Demonstrated ability to manage multiple priorities and meet/exceed sales goals.
• Strong communication and presentation skills with a customer-first approach.
• Comfort navigating CRM systems and working within a performance-driven sales environment.
• Ability to work evenings and weekends as needed for game days and events.

Responsibilities

• Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages.
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals.
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
• Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships.
• Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards.
• Maintain accurate records of sales activity and pipeline progress in CRM systems.
• Support the development of year-end recaps and participate in renewal planning discussions.
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends.
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
• Perform other related duties as required

Skills

Relationship-building

Sales experience

Communication

CRM familiarity

Time management

Evenings/weekends

Education

Bachelor’s degree

Tools

CRM software

Job description

Learfield IMG College, located in Kingston, RI, seeks a motivated Business Development Manager to grow our university sponsorship portfolio. The role focuses on renewing existing partnerships and building new sponsorships across digital, social, broadcast, in-venue, and experiential platforms.

You will manage relationships with university partners, athletic departments, and sponsors, executing partner deliverables and driving revenue growth while collaborating with internal teams.