Senior CI Lead – Data & AI Marketing

NetApp; Morrisville (NC); Hybrid; USD 175,000 - 200,000; Full time

Benefits offered by this job

Stock purchase plan

Hybrid work model

Comprehensive benefits

Job summary

NetApp seeks a Senior Competitive Intelligence Manager to lead hands-on strategy for competitive insights in data and AI. This senior IC role combines technical marketing with strategic market analysis to guide global Sales teams.

You will translate market and product data into deal-winning guidance and partner with Sales, Product Marketing, and Product Management to position NetApp’s data infrastructure advantageously.

Qualifications

• 5+ years in competitive intelligence or related field.
• Experience shaping product messaging and sales enablement.
• Ability to analyze complex data and translate to actionable guidance.

Responsibilities

• Develop differentiated messaging from competitor data.
• Create battlecards, landscapes, briefs, and webcast material.
• Advise field sales during high-stakes deals.
• Manage CI platform and alerts.
• Provide SWOT analyses to guide roadmaps and pricing.

Skills

Competitive intelligence

Sales enablement

Go-to-market

Technical marketing

Cross-functional collaboration

Education

Bachelor's degree in CS/Engineering/Business

MBA preferred

Tools

Klue

Crayon

Gong

Job description

NetApp seeks a Senior Competitive Intelligence Manager to lead hands-on strategy for competitive insights in data and AI. This senior IC role combines technical marketing with strategic market analysis to guide global Sales teams.

You will translate market and product data into deal-winning guidance and partner with Sales, Product Marketing, and Product Management to position NetApp’s data infrastructure advantageously.