Sr. Competitive Intelligence Manager - Product Marketing

NetApp; Morrisville (NC); Hybrid; USD 175,000 - 200,000; Full time

Benefits offered by this job

Stock purchase plan

Hybrid work model

Comprehensive benefits

Job summary

NetApp seeks a Senior Competitive Intelligence Manager to lead hands-on strategy for competitive insights in data and AI. This senior IC role combines technical marketing with strategic market analysis to guide global Sales teams.

You will translate market and product data into deal-winning guidance and partner with Sales, Product Marketing, and Product Management to position NetApp’s data infrastructure advantageously.

Qualifications

• 5+ years in competitive intelligence or related field.
• Experience shaping product messaging and sales enablement.
• Ability to analyze complex data and translate to actionable guidance.

Responsibilities

• Develop differentiated messaging from competitor data.
• Create battlecards, landscapes, briefs, and webcast material.
• Advise field sales during high-stakes deals.
• Manage CI platform and alerts.
• Provide SWOT analyses to guide roadmaps and pricing.

Skills

Competitive intelligence

Sales enablement

Go-to-market

Technical marketing

Cross-functional collaboration

Education

Bachelor's degree in CS/Engineering/Business

MBA preferred

Tools

Klue

Crayon

Gong

Job description

Job Summary

NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams. Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp’s intelligent data infrastructure is advantageously positioned.

Job Summary

NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams. Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp’s intelligent data infrastructure is advantageously positioned.

Key Responsibilities

• Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
• Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
• Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
• Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
• Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
• Advise Product Marketing & Product Teams: Act as the go‑to technical expert for product and marketing leaders, delivering deep‑dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
• Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.

Job Requirements

• Domain Expertise: Deep technical understanding of the technologies, architectures, and go‑to‑market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
• Proven CI Execution: 5+ years of hands‑on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high‑impact competitive content.
• Hands‑on Tool Proficiency: Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
• Strong Research & Synthesis Skills: Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
• Sales Collaboration: High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how‑to‑win" sales talk‑tracks.
• Execution‑Oriented: A self‑starter who thrives on detailed execution, with the ability to own projects end‑to‑end without administrative oversight or direct reports.
• Superior Communication: Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non‑technical stakeholders.

Education

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.

Compensation

The target salary range for this position is $175,000-200,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You’ll Thrive at NetApp

At NetApp, you won’t wait for the perfect moment—you’ll make it. The early planning, the extra thought, the bold idea that turns good into great: That’s how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you’re ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision‑making.