Senior Channel Planning Lead, Grocery Growth & Strategy

welchs; Waltham (MA); Hybrid; USD 155,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Paid Time Off & Holidays

401K with company match

Health, Dental & Vision Insurance

Job summary

Welch's seeks a Senior Manager, Channel Planning to lead grocery channel growth initiatives across national and regional banners. Based in Waltham, MA, you will connect Sales, Marketing, RGM, Supply Chain, and Finance to drive profitable growth and strong customer partnerships.

You will manage a small team, influence senior leadership, and develop Annual Operating Plans and Joint Business Plans with key retailers.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field.
• 5+ years in CPG with 4+ years in Pricing / Revenue Management or Business Analytics
• Strong understanding of retailer strategies, shopper behavior, category management, and revenue growth management
• Proven success in developing Annual Operating Plans, customer business plans, and growth strategies
• Demonstrated expertise in trade promotion management, pricing strategy, and investment optimization
• Experience supporting S&OP, demand forecasting, and cross-functional planning processes

Responsibilities

• Develop and execute annual grocery channel strategies and customer business plans aligned with company growth objectives.
• Partner with Sales to identify opportunities to increase distribution, drive velocity, improve promotional effectiveness, and maximize category growth.
• Lead the development of Annual Operating Plans, Strategic Growth Plans, and Joint Business Plans for assigned customers.
• Prepare for and participate in retailer calls, driving effective sell-in strategies and maximizing growth opportunities.
• Establish key performance indicators and monitor progress against financial, volume, market share, and profitability targets.
• Collaborate with Category Management and Insights teams to create compelling customer-facing selling stories and category growth strategies.
• Support retailer line reviews, joint business planning sessions, and strategic customer meetings.
• Translate consumer and market trends into executable channel and customer initiatives.
• Lead trade promotion planning and investment strategies to maximize ROI.
• Partner with Revenue Growth Management, Finance, and Sales to evaluate pricing, promotion, assortment, and merchandising opportunities.
• Utilize trade analytics and post-event evaluations to continuously improve customer investment performance.
• Represent customer and channel requirements within forecasting, demand planning, and S&OP processes.
• Collaborate with Supply Chain to ensure accurate forecasting and successful execution of promotional initiatives.
• Identify risks and opportunities and proactively recommend solutions.
• Collaborate with Marketing to support product launches and commercialization plans.
• Ensure flawless execution of national and customer-specific initiatives.

Skills

Strategic thinking

Cross-functional leadership

Analytical skills

Excel proficiency

PowerPoint proficiency

Education

Bachelor’s degree in Business or related field

Tools

Excel

PowerPoint

Circana/IRI data

NielsenIQ data

Numerator data

Job description

Welch's seeks a Senior Manager, Channel Planning to lead grocery channel growth initiatives across national and regional banners. Based in Waltham, MA, you will connect Sales, Marketing, RGM, Supply Chain, and Finance to drive profitable growth and strong customer partnerships.

You will manage a small team, influence senior leadership, and develop Annual Operating Plans and Joint Business Plans with key retailers.