Senior Care Marketing & Business Development Specialist

Senior Helpers - Westminster; Westminster (MD); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Base salary $50,000–$55,000

Commission opportunity

Paid Time Off

Employee Referral Bonus

Professional development

Team support

Job summary

Senior Helpers of Westminster is seeking an energetic, relationship-driven Marketing & Business Development Representative to expand our presence across Carroll, Frederick, and Howard Counties. This role blends healthcare marketing, business development, community outreach, lead follow-up, and client intake/assessment responsibilities.

The ideal candidate is a self-starter who excels at prospecting, cold calling, networking, and turning relationships into referrals, while traveling throughout

Qualifications

• Associate degree in marketing, business, healthcare, or related field or approximately three years of related sales, marketing, business development, home care, home health, or healthcare experience.
• Healthcare, home care, senior living, hospice, home health, or medical sales experience preferred.
• Existing healthcare or senior-care referral relationships are strongly preferred.

Responsibilities

• Develop and maintain referral relationships with hospitals, rehabilitation centers, assisted living, memory care, skilled nursing, hospice, home health, physician practices, social workers, case managers, elder-law professionals, VA resources, and other senior-care organizations.
• Prospect for new business through cold calling, in-person outreach, networking, community events, and direct relationship development.
• Personally visit and walk into new referral sources throughout the assigned territory.
• Maintain approximately 8–10 meaningful referral-source contacts or engagements per business day, based on territory needs.
• Follow up consistently with referral sources and work to convert professional relationships into qualified referrals.
• Gather information regarding client needs, routines, preferences, mobility, ADLs, safety concerns, schedules, and caregiver requirements.
• Maintain the CRM and accurately document marketing activity, referral sources, leads, assessments, follow-up, and outcomes.
• Track KPIs including referrals, assessments, new clients, conversion rates, recurring service hours, and business generated.

Skills

Prospecting

Cold calling

Networking

Relationship-building

Follow-up

Communication

Organization

CRM

Education

Associate degree in marketing, business, healthcare, or related field

Tools

Microsoft Office

CRM software

Healthcare software

Job description

Senior Helpers of Westminster is seeking an energetic, relationship-driven Marketing & Business Development Representative to expand our presence across Carroll, Frederick, and Howard Counties. This role blends healthcare marketing, business development, community outreach, lead follow-up, and client intake/assessment responsibilities.

The ideal candidate is a self-starter who excels at prospecting, cold calling, networking, and turning relationships into referrals, while traveling throughout