Senior care Business Development Manager / Community Relations

TruBlue Home Service Ally; Flower Mound (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

TruBlue Home Service Ally in Dallas–Fort Worth is seeking a Senior Living Business Development Representative with a background in Assisted Living, Memory Care, or senior living sales to develop relationships with community leaders and healthcare professionals. No prior flooring or construction sales experience required; full training will be provided.

The role focuses on building relationships, creating new business opportunities, and expanding our presence across the DFW market.

Qualifications

• 2+ years of sales, community relations, marketing, outreach, admissions, or business development experience.
• Experience in Assisted Living, Memory Care, Independent Living, Senior Living, or related senior care industry.
• Existing professional relationships within the Dallas–Fort Worth senior care market strongly preferred.

Responsibilities

• Build relationships with Assisted Living and Memory Care communities.
• Develop relationships with Executive Directors, Directors of Nursing, Administrators, Sales Directors, and other senior living decision-makers.
• Introduce senior safety solutions to prospective customers.
• Identify customer needs and potential applications for our products and services.
• Conduct outbound calls, emails, and in-person outreach.
• Schedule introductory meetings and product demonstrations.
• Visit senior living communities throughout the DFW area.
• Attend senior care networking events, community events, and industry meetings.
• Develop referral relationships with Home Health, Hospice, Rehabilitation, Healthcare, and other senior care professionals.
• Identify opportunities for product trials and pilot programs.
• Maintain consistent follow-up with prospective customers.
• Maintain accurate sales activity and opportunity information in our CRM.
• Coordinate with management on presentations, proposals, trials, and closing opportunities.
• Help expand our network and brand presence within the DFW senior living industry.

Skills

Sales

Relationship Building

CRM

Communication

Travel

Networking

Tools

CRM systems

Job description

About the Opportunity

We are expanding a growing senior safety business across the Dallas–Fort Worth market and are seeking an experienced Senior Living Business Development Representative with a background in Assisted Living, Memory Care, Senior Living Sales, or Community Relations.

This role is ideal for someone who already understands the senior living industry, knows how to build relationships with community leaders and healthcare professionals, and enjoys developing new business opportunities.

Our solutions are designed to help create safer environments for older adults in senior living communities, healthcare facilities, and residential settings.

You do not need prior flooring, construction, or product sales experience. We will provide full training on our solutions, applications, sales materials, and business development process.

Who We Are Looking For

We are especially interested in candidates who currently work—or have previously worked as:

• Community Relations Director
• Director of Sales
• Senior Living Sales Counselor
• Community Sales Director
• Marketing Director
• Admissions Director
• Move-In Coordinator
• Community Outreach Director
• Senior Living Business Development Representative
• Assisted Living / Memory Care Sales Professional
• Senior Care Community Liaison

Candidates with established relationships throughout the DFW senior care community are strongly encouraged to apply.

What You Will Do

Your primary responsibility will be to develop relationships and generate qualified business opportunities throughout the Dallas–Fort Worth senior care market.

Key responsibilities include:

• Build relationships with Assisted Living and Memory Care communities
• Develop relationships with Executive Directors, Directors of Nursing, Administrators, Sales Directors, and other senior living decision-makers
• Introduce senior safety solutions to prospective customers
• Identify customer needs and potential applications for our products and services
• Conduct outbound calls, emails, and in-person outreach
• Schedule introductory meetings and product demonstrations
• Visit senior living communities throughout the DFW area
• Attend senior care networking events, community events, and industry meetings
• Develop referral relationships with Home Health, Hospice, Rehabilitation, Healthcare, and other senior care professionals
• Identify opportunities for product trials and pilot programs
• Maintain consistent follow-up with prospective customers
• Maintain accurate sales activity and opportunity information in our CRM
• Coordinate with management on presentations, proposals, trials, and closing opportunities
• Help expand our network and brand presence within the DFW senior living industry

Why Your Senior Living Experience Matters

If you have worked in Assisted Living or Memory Care sales, you already understand how to build relationships with:

• Executive Directors
• Directors of Nursing
• Community Relations teams
• Healthcare professionals
• Home Health and Hospice providers
• Rehabilitation providers
• Hospital Case Managers
• Social Workers
• Families and senior care decision-makers
• Local senior care networking organizations

That experience is highly valuable in this position.

We are looking for someone who understands how the senior living community works, knows how to open doors, and can develop trusted relationships with decision-makers.

Preferred Experience

• 2+ years of sales, community relations, marketing, outreach, admissions, or business development experience
• Experience in Assisted Living, Memory Care, Independent Living, Senior Living, or a related senior care industry
• Existing professional relationships within the Dallas–Fort Worth senior care market strongly preferred
• Proven ability to build new relationships and generate business opportunities
• Comfortable making outbound calls and approaching new organizations
• Comfortable visiting senior living communities in person
• Strong networking and relationship-building skills
• Clear, concise, and professional communication
• Strong follow-up and organizational skills
• Ability to work independently and manage multiple opportunities
• Comfortable using CRM systems and tracking sales activities
• Valid driver's license and reliable transportation
• Ability to travel regularly throughout the Dallas–Fort Worth Metroplex

What Success Looks Like

Successful team members will consistently:

• Build new relationships within the senior living industry
• Schedule qualified meetings with decision-makers
• Generate product demonstration opportunities
• Develop product trial and pilot opportunities
• Maintain disciplined follow-up with prospective customers
• Expand relationships with Assisted Living and Memory Care organizations
• Build a strong local referral and networking presence
• Convert relationships into qualified sales opportunities
• Help expand our business throughout the DFW market

Use the Network You Already Built

Your senior living relationships and industry experience can immediately contribute to your success.

Introduce Something New

Instead of selling another traditional senior living service, you will introduce innovative senior safety solutions designed to help improve environments for older adults.

Make a Meaningful Impact

Our focus is helping senior living organizations create safer environments for the residents they serve.

Be Part of a Growing Business

We are expanding our U.S. business and developing a scalable sales organization. High-performing team members will have opportunities to grow with the company and take on broader responsibilities.

Performance-Based Earning Potential

Compensation includes a competitive base structure plus performance-based incentives tied to business development and sales results.

Territory

Dallas–Fort Worth Metroplex

This is a field-oriented business development position requiring regular visits to senior living communities, healthcare organizations, networking events, and prospective customers throughout the DFW area.

Employment Type

Full-Time

Ideal Candidate

You may be a strong fit if you currently work in Assisted Living or Memory Care and:

• Have developed a strong professional network in the DFW senior care industry
• Enjoy meeting new people and developing relationships
• Know the key senior living networking groups and organizations in your market
• Are comfortable approaching Executive Directors and other decision-makers
• Want to use your senior living experience in a growing business
• Are motivated by both relationship development and measurable sales results