Senior Cannabis Sales Leader — Multi-State Growth

WYLD; Chicago (IL); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Bonus potential

Paid holidays

PTO

VTO

401K

Health insurance

Dental insurance

Vision insurance

Job summary

Wyld is seeking a Sales Manager to drive revenue and manage state-level sales strategy within Illinois. This role will lead a high-performing team, oversee key accounts, and develop strategic partnerships to expand our cannabis edibles and beverages brand across the market.

Reporting to the Regional Director of Sales, you will balance hands-on coaching with data-driven decisions, maintain field presence, and ensure execution excellence through cross-functional collaboration.

Qualifications

• 7+ years of direct sales, sales operations, or related field (CPG preferred).
• Experience with multi-state or regional leadership.
• Strong understanding of B2B sales, distributor models, and regulated markets.
• Ability to travel; high urgency, fast-paced environment.
• Proven ability to develop talent and drive results.

Responsibilities

• Own overall sales performance and execution within the state.
• Develop and lead strategic plans aligned with company objectives.
• Drive distribution, in-store presence, and customer experience.
• Lead, coach, and develop a high-performing sales team (60-80% field time).
• Manage strategic relationships with key accounts and partners.
• Collaborate with Distribution, Operations, Finance, and Marketing.
• Forecast planning and resource allocation; ensure regulatory compliance.

Skills

Sales leadership

B2B sales

CPG

Regulated markets

Team development

Analytical skills

Tools

Microsoft Office

Google Workspace

Jira

Job description

Wyld is seeking a Sales Manager to drive revenue and manage state-level sales strategy within Illinois. This role will lead a high-performing team, oversee key accounts, and develop strategic partnerships to expand our cannabis edibles and beverages brand across the market.

Reporting to the Regional Director of Sales, you will balance hands-on coaching with data-driven decisions, maintain field presence, and ensure execution excellence through cross-functional collaboration.