Senior Campaign Delivery Lead: AI-Personalized, Omnichannel

Bristol Myers Squibb; Muncie (IN); On-site; USD 101,000 - 135,000; Full time

Job summary

Bristol Myers Squibb seeks a Senior Manager for Campaign Delivery in Munich to oversee end-to-end campaign execution with focus on AI-enabled personalization. The role manages content creation coordination across internal teams and external agencies, ensuring on-time delivery and seamless cross-channel orchestration.

The position requires 4+ years in marketing operations, proficiency with Figma/Claude/ChatGPT, and experience leading offshore content teams, with strong project and budget

Qualifications

• 4+ years marketing operations or production experience, preferably pharmaceutical.
• Proficiency with Figma, Claude and ChatGPT for daily ops and planning.
• Experience managing offshore content production teams.
• Project and budget management expertise.
• Adobe Workfront and program management tools proficiency.
• Understanding of brand strategy, marketing planning and omnichannel design.
• Experience working in marketing organizations.

Responsibilities

• Manage campaign delivery lifecycle from briefing to execution.
• Serve as primary liaison between Brand, Production and cross-functional teams.
• Maintain visibility into content volume forecasts and flag capacity concerns.
• Own book of work delivery using Workfront and manage plans.
• Review forecasts against actuals to manage capacity and budget.

Skills

Campaign management

Cross-functional coordination

AI personalization

Content planning

Offshore teams

Tools

Figma

Claude

ChatGPT

Adobe Workfront

Job description

Bristol Myers Squibb seeks a Senior Manager for Campaign Delivery in Munich to oversee end-to-end campaign execution with focus on AI-enabled personalization. The role manages content creation coordination across internal teams and external agencies, ensuring on-time delivery and seamless cross-channel orchestration.

The position requires 4+ years in marketing operations, proficiency with Figma/Claude/ChatGPT, and experience leading offshore content teams, with strong project and budget