Senior Manager, Content & Omnichannel Capability Owner Germany (m/f/d)

Bristol Myers Squibb; Muncie (IN); On-site; USD 101,000 - 146,000; Full time

Job summary

Bristol Myers Squibb in Munich seeks a Senior Manager to lead content and omnichannel capability development, translating commercial priorities into AI-enabled personalization solutions and orchestrated customer journeys across pharmaceutical channels.

You will define local marketing capabilities, partner with IT on new technologies, and shape country roadmaps for content delivery and personalization, acting as a subject matter expert on emerging tech.

Qualifications

• 4+ years digital marketing operations experience in large, complex organizations.
• Deep expertise in personalization strategies across personal and non-personal channels, preferably pharma.
• Advanced knowledge of analytical models, reporting dashboards, machine learning, and predictive analytics.
• Deep expertise in 2-3 areas: content production, AI-assisted tools, channel activation, CMS, or martech platforms.
• Essential experience with taxonomy and content tagging systems.
• Fluency in English required; German preferred.
• Cross-functional collaboration, technical translation, project management, and efficient decision-driving skills.

Responsibilities

• Define and govern local marketing capabilities aligned with global standards while managing local adaptations.
• Partner with IT to activate new technologies and manage content production and omnichannel enablement platforms.
• Develop country-level technology roadmaps reflecting emerging capabilities in content delivery and personalization.
• Act as subject matter expert on emerging technologies enhancing content and personalization solutions.
• Support campaign measurement and data analysis to inform personalization decision-making.

Skills

Digital marketing operations

Content personalization

Omnichannel strategy

Cross-functional collaboration

Project management

Tools

CMS

Martech platforms

AI-assisted tools

Analytics dashboards

Job description

Bristol Myers Squibb seeks a Senior Manager to lead content and omnichannel capability development at its Munich site. This role bridges business strategy and technology, translating commercial priorities into AI-enabled personalization solutions and orchestrated customer journeys across pharmaceutical channels.

ResponsibilitiesDefine and govern local marketing capabilities aligned with global standards while managing local adaptationsPartner with IT to activate new technologies and manage content production and omnichannel enablement platformsDevelop country-level technology roadmaps reflecting emerging capabilities in content delivery and personalizationAct as subject matter expert on emerging technologies enhancing content and personalization solutionsSupport campaign measurement and data analysis to inform personalization decision-making

Requirements4+ years digital marketing operations experience in large, complex organizationsDeep expertise in personalization strategies across personal and non-personal channels, preferably pharmaAdvanced knowledge of analytical models, reporting dashboards, machine learning, and predictive analyticsDeep expertise in 2-3 areas: content production, AI-assisted tools, channel activation, CMS, or martech platformsEssential experience with taxonomy and content tagging systemsFluency in English required; German preferredCross-functional collaboration, technical translation, project management, and efficient decision-driving skills