Senior Manager, Content Specialist Germany (m/f/d)

Bristol Myers Squibb; Muncie (IN); On-site; USD 101,000 - 146,000; Full time

Job summary

Bristol Myers Squibb in Munich seeks a Senior Manager, Content Specialist to oversee content governance, digital asset management, and compliance across European brand operations. You will bridge internal teams and external agencies to build searchable, compliant content libraries that support GenAI-driven creation and European reuse.

Lead metadata standards, tagging, and DAM workflows; drive process improvements and ensure speed-to-market while maintaining regulatory excellence.

Qualifications

• Fluency in English and German.
• 7+ years in content strategy, DAM, or marketing operations in regulated industries.
• Deep expertise in metadata standards, tagging protocols, and compliance requirements.
• Proficiency with DAM platforms such as AEM or Veeva Vault PromoMats.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Experience managing enterprise content ecosystems and implementing metadata frameworks.
• Strong cross-functional collaboration and stakeholder management capabilities.

Responsibilities

• Build and maintain structured content libraries aligned with brand strategy and compliance standards.
• Ensure content quality, metadata integrity, and tagging accuracy across marketing platforms.
• Coordinate with agencies, teams, and Mosaic to manage end-to-end content production workflows.
• Partner with US Content Team to adapt global standards and optimize content for European reuse.
• Drive process improvements and resolve production bottlenecks to maintain speed-to-market.

Skills

Cross-functional collaboration

Stakeholder management

Content strategy

DAM workflows

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

AEM

Veeva Vault PromoMats

Job description

Bristol Myers Squibb seeks a Senior Manager, Content Specialist for its Munich office to oversee content governance, digital asset management, and compliance across German brand operations. The role bridges internal teams and external agencies to build searchable, compliant content libraries that support GenAI-driven creation and European reuse.

Responsibilities

• Build and maintain structured content libraries aligned with brand strategy and compliance standards


• Ensure content quality, metadata integrity, and tagging accuracy across marketing platforms


• Coordinate with agencies, teams, and Mosaic to manage end-to-end content production workflows


• Partner with US Content Team to adapt global standards and optimize content for European reuse


• Drive process improvements and resolve production bottlenecks to maintain speed-to-market

Requirements

• Fluency in English and German


• 7+ years in content strategy, DAM, or marketing operations in regulated industries


• Deep expertise in metadata standards, tagging protocols, and compliance requirements


• Proficiency with DAM platforms such as AEM or Veeva Vault PromoMats


• Bachelor's degree in Marketing, Communications, Digital Media, or related field


• Experience managing enterprise content ecosystems and implementing metadata frameworks


• Strong cross-functional collaboration and stakeholder management capabilities