Senior Campaign Analyst III: Digital Media Optimization

Pathlabs; Oregon; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare benefits

HSA option

401k investment

Hybrid workplace

Charity donation match

Volunteer time off

Continuous learning opportunities

Job summary

Pathlabs is seeking a Campaign Analyst III to manage paid digital media campaigns and collaborate with cross-functional teams to deliver top-tier performance. The role emphasizes expert advertising principles, data-driven insights, and proactive communication with clients and vendors.

Ideal candidates will have 2+ years on DSPs, Paid Social, or Paid Search, plus YourPath Certification. A four-year degree is required, and the position supports a hybrid work model with flexible, remote options.

Qualifications

• 4 year degree in a related field.
• 2+ years experience in one or more ad buying platforms (DSP, Paid Social, Paid Search).
• YourPath Certification in Programmatic and Paid Social or Paid Search.

Responsibilities

• Deploy and optimize digital media campaigns across ad platforms to meet KPIs.
• Analyze campaign metrics and identify areas for improvement.
• Ensure campaigns meet spend and delivery requirements.
• Communicate issues to relevant team members and clients.
• Provide insights and data-driven recommendations to clients.
• Maintain optimization logs and track results.
• Collaborate to improve quality, efficiency, and performance.

Skills

Advertising principles

Digital strategies

Cross-functional communication

Data analysis

Leadership

Education

Bachelor's degree in related field

Tools

The Trade Desk

DV360

Meta Ads

Google Analytics

Excel/Google Sheets

TapClicks

Ad servers

Job description

Pathlabs is seeking a Campaign Analyst III to manage paid digital media campaigns and collaborate with cross-functional teams to deliver top-tier performance. The role emphasizes expert advertising principles, data-driven insights, and proactive communication with clients and vendors.

Ideal candidates will have 2+ years on DSPs, Paid Social, or Paid Search, plus YourPath Certification. A four-year degree is required, and the position supports a hybrid work model with flexible, remote options.