Senior Business Development Manager

wireless logic ltd; Germany (OH); On-site; USD 80,063 - 102,939; Full time

Benefits offered by this job

30 days annual leave

Flexible working hours

Home office equipment

Company car

Bicycle leasing

Company pension scheme

Christmas bonus

Employee Assistance Program

Company mobile phone and laptop

Job summary

Wireless Logic Ltd. seeks a Senior Business Development Manager to drive new customer acquisition in the German IoT/M2M market. You will identify opportunities, build high-performing sales pipelines, and collaborate with marketing teams on initiatives.

The ideal candidate will have over 7 years of B2B sales experience with a strong background in IoT, telecommunications, and proven sales success. This role offers flexible working hours, home office options, and 30 days of annual leave.

Qualifications

• Minimum 7 years of B2B sales experience, preferably in IoT, M2M, telecommunications.
• Proven track record in new business acquisition.
• High self-motivation and results-oriented.

Responsibilities

• Identify and engage potential new customers in the IoT/M2M space.
• Build and manage a high-performing sales pipeline.
• Consultative selling: develop tailored solutions.

Skills

B2B sales experience

Solution-based selling

Negotiation skills

Fluent in German

Good English skills

Job description

What we’re all about:

Wireless Logic mdex GmbH is the German subsidiary of Wireless Logic Group – the world’s largest independent IoT connectivity provider. Recognised as a Leader in the Gartner Magic Quadrant for Managed IoT Connectivity, we connect over 18 million devices across 165 countries. In Germany, we offer IoT/M2M SIM cards, eSIM solutions, IP services, industrial routers, and comprehensive connectivity platforms for customers in energy, transport, Industry 4.0, healthcare, and security.

Our claim: Connect – Control – Secure.

IoT… a fancy acronym or a secret code?

The Internet of Things (IoT) is like the magical glue that keeps the world connected! From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting‑edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

The Role

As a Senior Business Development Manager, you will be responsible for new customer acquisition in the German IoT/M2M market. You will identify and win new customers – focusing on medium to large opportunities – and build a sustainable sales pipeline.

After successful onboarding and initial revenue realisation, you will hand over customers to our Account Management and Customer Success teams for long‑term development.

You will collaborate closely with Marketing and Pre‑Sales teams, using a campaign‑driven approach to systematically develop target markets.

Key responsibilities include but not limited to:

• Systematically identify and engage potential new customers in the IoT/M2M space
• Build, maintain, and manage a high‑performing sales pipeline
• Consultative selling: understand customer challenges and develop tailored solutions from our portfolio
• Create and deliver professional proposals and presentations
• Collaborate closely with Marketing on campaigns, events, and webinars
• Market mapping: analyse target markets, identify OEMs, system integrators, solution providers, and end customers
• Achieve agreed quarterly targets (pipeline, meetings, new customer acquisition)
• Structured handover of acquired customers to Account Management / Customer Success
• Cross‑departmental communication to ensure customer requirements are met

Ideal Experience

• Minimum 7 years of B2B sales experience, preferably in IoT, M2M, telecommunications, or related technology sectors
• Proven track record in new business acquisition and solution‑based selling
• Confident handling of complex sales cycles with multiple decision‑making levels
• Strong objection handling, negotiation, and closing skills
• Native‑level German and good English skills
• Highly self‑motivated, resilient, and results‑oriented
• Willingness to travel within Germany

A bonus if:

• Experience with consultative selling in technical environments
• Existing network in relevant IoT verticals (energy, transport, manufacturing, security)
• Experience collaborating with SDR/Marketing teams in campaign‑driven sales models

What's in it for you:

• 30 days annual leave plus additional half days on Christmas Eve and New Year’s Eve
• Flexible working hours based on trust
• Home office / remote work – including home office equipment
• Company car (fully electric) per company car policy
• Job Rad bicycle leasing (bicycle or e‑bike)
• Company pension scheme with 50% employer contribution
• Christmas bonus and profit sharing
• Special bonuses for outstanding performance
• Employee Assistance Program
• Company mobile phone and laptop
• Structured onboarding and continuous development in a growing, international company

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us ([e-mail]) and we will respond to your query as soon as possible.