Senior Business Development Director - Experiential & Events

FREEMAN; Royal Oak (MI); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Growth commissioned bonus

Job summary

The Freeman Company is seeking a Senior Business Development Director to drive growth across our Strategic Event & Exhibit portfolio and Sparks offerings. You will identify opportunities, manage proposals, and collaborate with account teams to convert prospects into long-term relationships.

Ideal candidates bring 7–10 years of senior sales management experience in events or experiential environments, a strong prospecting mindset, and a proven ability to close deals worth millions in revenue.

Qualifications

• Bachelor’s degree preferred, High School Diploma or Equivalent with relevant work experience required.
• Minimum 7–10 years of senior sales management experience within event marketing, exhibits, experiential, or agency environments.
• Proven track record of building brand awareness and successfully closing new business.
• Demonstrated ability to manage and grow a personal book of business, generating approximately $6M+ in revenue.
• Must be willing to consistently cold call and proactively solicit new business.
• Comfortable working independently and in a remote or hybrid environment.
• Experience with—or willingness to learn—Salesforce instance.
• Proficient in Google Workspace and Microsoft Office.

Responsibilities

• Learn Sparks’ complete portfolio of products and services and present the offering with emphasis on professional services, events, conferences, activations and exhibits.
• Develop sales plans tailored to identified target accounts.
• Collaborate with sales and marketing teams to enhance Go-To-Market processes.
• Pursue target accounts, evaluate opportunities, build relationships, and drive proposals and presentations.
• Utilize all business development techniques to build relationships and opportunities.
• Record all contact and activity in Salesforce with accurate reporting.
• Follow up on RFPs, RFIs, and inquiries.
• Develop relationships that enable smooth transition to account team after onboarding.
• Provide weekly reporting on prospect meetings, opportunities, and forecasts.
• Aim to own projects and deliver results in a fast-paced, entrepreneurial environment.
• Identify and solve client issues strategically.
• Communicate effectively with management and cross-functional teams.

Skills

Relationship building

Communication skills

Cold calling

Sales strategy

Negotiation

Education

Bachelor’s degree preferred

High School Diploma or equivalent with relevant experience

Tools

Salesforce

Google Workspace

Microsoft Office

Job description

The Freeman Company is seeking a Senior Business Development Director to drive growth across our Strategic Event & Exhibit portfolio and Sparks offerings. You will identify opportunities, manage proposals, and collaborate with account teams to convert prospects into long-term relationships.

Ideal candidates bring 7–10 years of senior sales management experience in events or experiential environments, a strong prospecting mindset, and a proven ability to close deals worth millions in revenue.