Senior Business Analyst - Marketing & Demand (m/f/d)

Chrono24 GmbH; Germany (OH); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

30 vacation days

Free daily meals

Work abroad opportunities

Job summary

Chrono24 GmbH is seeking a Senior Business Analyst - Marketing & Demand to join our Business Intelligence team. In this role, you'll analyze the buyer funnel, assess marketing performance, and develop actionable recommendations for growth. Strong SQL skills and six years of relevant experience are required.

We offer permanent contracts, 30 vacation days, and opportunities to work abroad. Join us in Karlsruhe for a rewarding work environment where your insights will directly impact our global marketplace.

Qualifications

• At least six years of experience in marketing analytics or growth analytics.
• Deep understanding of marketing metrics: ROAS, CAC, LTV.
• Very strong SQL skills.

Responsibilities

• Analyze the entire buyer funnel from traffic to conversion.
• Evaluate marketing activities and channel efficiency.
• Develop scenario analyses on demand changes.

Skills

Marketing analytics

Growth analytics

SQL

Attribution logic

Data-driven recommendations

Tools

Snowflake

dbt

AppsFlyer

Job description

About

As a Senior Business Analyst - Marketing & Demand, you’ll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments – and translate complex data signals into clear, actionable recommendations with real business impact. You work closely with Growth Senior Leadership and you’re not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data‑driven conviction – even when they’re uncomfortable.

What you can expect

• Demand Analytics: You analyze the entire buyer funnel – from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development.
• Marketing Performance & Attribution: You evaluate marketing activities across all channels – brand, paid, CRM, PR, social, and SEO – and assess channel efficiency based on ROAS and incrementality measurement.
• Planning, Scenarios & Budget Management: You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation.
• Your Environment: You sit in the BI team. Your closest interfaces are: Growth & Marketing (primary stakeholder), Controlling (co‑pilot for planning and budgeting), Senior Leadership (recipient of your insights).
• Proactive Growth Impulses: You don’t wait for briefings – you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership.

What sets you apart

• At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role – ideally in a marketplace or e‑commerce environment.
• Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period.
• Strong understanding of attribution logic (including last non‑direct and data‑driven approaches) and incrementality measurement, and you know when to apply each method.
• Broad understanding of common marketing channels and their mechanisms – particularly SEO, SEM, and conversion funnels.
• Ability to translate complex analyses into clear storylines and precise recommendations.
• Very strong SQL skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus.

What we offer

• We only offer permanent employment contracts.
• 30 days of vacation per year.
• Working from HQ in Karlsruhe – our kitchen conjures up a truly excellent, free meal for you every day.
• On December 24th and 31st, we’ll give you an additional day off.
• Work abroad for up to 20 days per year: Working with a sea view? Yes, please!

Diversity@Chrono24: We believe in the power of diversity.

Diversity is our strength. At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success. Be yourself – and let’s achieve great things together!