Senior Manager, Brand Strategy

SmartRecruiters, Inc.; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Brightspeed is seeking a Senior Manager of Brand Strategy to lead the evolution of our brand across flagship and legacy fiber products. You will partner with marketing, product, sales, and creative to embed brand strategy across campaigns and customer experiences.

Responsibilities include owning brand identity, governance, and messaging frameworks, while shaping campaigns and content to strengthen awareness, engagement, and long-term equity.

Qualifications

• 10+ years of experience in brand strategy, brand management, or integrated marketing.
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Responsibilities

• Lead development and evolution of Brightspeed's comprehensive brand strategy across flagship and legacy products.
• Serve as primary steward of the brand, ensuring alignment with business objectives and customer experience.
• Develop and maintain brand identity system including visual expression, tone, and guidelines.
• Oversee brand governance and educate internal teams on brand standards.
• Translate product benefits into clear brand messaging and customer value.
• Coordinate brand storytelling across paid, owned, and earned channels.
• Collaborate with product, marketing, sales, and leadership to embed brand strategy in launches and experiences.
• Lead organic social media strategy and channel prioritization aligned with brand strategy.

Skills

Brand strategy

Brand management

Integrated marketing

People leadership

Cross-functional collaboration

Brand campaigns

Analytics & metrics

Stakeholder management

Social media strategy

Storytelling & messaging

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or advanced degree a plus

Job description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management,our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

The Senior Manager of Brand Strategy leads the development and evolution of the company’s brand strategy for both flagship and legacy products, ensuring the brand is clearly positioned, consistently expressed, and aligned with business growth objectives. This role owns the brand narrative, identity, and organic social media strategy, translating customer insights and market trends into a compelling and differentiated brand presence.

Reporting to the Director and leading a team of brand and social professionals, the Senior Manager partners closely with marketing, product, sales, brand activation, and creative teams to embed brand strategy across campaigns, customer experiences, and go-to-market initiatives. This role serves as the primary steward of the brand, ensuring consistency, relevance, and impact across all customer touchpoints while strengthening brand awareness, engagement, and long-term brand equity.

Key Responsibilities

Lead the evolution, articulation, and internal adoption of a comprehensive brand strategy that supports company growth, strengthens differentiation, and guides all marketing and customer communications for Brightspeed’s flagship fiber product as well as legacy DSL product

Serve as the primary steward of the brand, ensuring alignment between brand strategy, business objectives, and customer experience across all channels.

Own and evolve the company’s brand identity system—including visual expression, tone of voice, brand narrative, and guidelines to ensure consistency, scalability, and relevance.

Oversee brand governance process and educate internal teams to ensure consistent application of brand standards across marketing, product, sales, field operations, brand activation and customer experience teams.

Develop and maintain clear brand positioning and messaging frameworks that translate complex products and services into compelling customer value.

Ensure consistent messaging across all touchpoints including paid media, CRM, e-commerce, local marketing, PR, and internal communications.

Guide the strategic development of brand campaigns and brand storytelling across marketing channels, ensuring the narrative is consistently expressed across the customer journey.

Collaborate with product, go-to-market, sales, and marketing leaders to embed brand strategy into product launches, customer experiences, and commercial initiatives.

Act as a strategic partner across the organization to ensure brand considerations inform key business decisions.

Define and monitor key brand performance metrics including awareness, consideration, perception, engagement, and reputation.

Identify emerging opportunities and industry trends that can strengthen brand relevance, differentiation, and customer connection and deliver actionable recommendations to leadership on brand performance and growth opportunities.

Oversee relationships with external brand, creative, and social media agencies to ensure strategic alignment, strong creative output, and effective execution.

Lead and develop a team of brand and social media professionals, fostering a high-performing culture of strategic thinking, creativity, and brand stewardship.

Establish clear priorities, workflows, and professional development opportunities to strengthen brand capabilities across the team.

Oversee the development and execution of the company’s organic social media strategy including content strategy and channel prioritization ensuring alignment to broader brand strategy to strengthen brand awareness, credibility, and sentiment.

Qualifications

10+ years of experience in brand strategy, brand management, or integrated marketing, with a significant portion in a strategic leadership role.

3–5+ years of people leadership experience, including managing and developing high-performing marketing or brand teams.

Demonstrated experience developing and evolving enterprise brand strategies, including brand positioning, identity systems, and messaging architecture.

Proven ability to translate business objectives into brand strategy that drives measurable growth and customer engagement.

Experience leading cross-functional initiatives and influencing senior stakeholders across marketing, product, sales, and executive leadership.

Strong background in brand campaign strategy and integrated marketing, ensuring consistent storytelling across paid, owned, and earned channels.

Experience overseeing organic social media strategy and brand voice across multiple platforms.

Demonstrated success managing agencies and external partners to deliver high-impact creative and brand initiatives.

Strong analytical capabilities with experience defining and interpreting brand health metrics, awareness studies, and brand performance data.

Exceptional leadership, communication, and presentation skills with the ability to educate and influence teams across the organization.

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus.

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness throughphysical, emotional and financial health.Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Inclusion and belonging are at the center of our grounding belief inBeing Real

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us befierce advocatesfor moreaccessible,inclusiveand high-quality internet, because webelieve doing so promotesequityin the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [e-mail] to initiate the accommodations process.

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