Senior Director, Brand & Growth Strategy

AVG; New York (NY); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Gen is seeking a senior marketing leader to own and evolve its global brand and growth strategy. You will identify growth opportunities, model market entry, and pitch leadership on strategic investments.

You will drive integrated marketing across channels, partnerships, and product marketing to accelerate scale. You will lead major launches, craft messaging, and oversee a cross-functional team to deliver data-driven results.

Qualifications

• 15+ years across brand marketing, product marketing, integrated marketing, or growth strategy.

Responsibilities

• Identify white space opportunities and build business cases for growth.
• Own go-to-market planning and execution for major launches and strategic initiatives.
• Lead cross-functional teams across marketing, product, analytics, regional and channel groups.
• Build and lead a global marketing team and develop scalable workflows leveraging AI/tools.

Skills

Brand marketing

Product marketing

Integrated marketing

Growth strategy

Strategy development

Job description

Gen is seeking a senior marketing leader to own and evolve its global brand and growth strategy. You will identify growth opportunities, model market entry, and pitch leadership on strategic investments.

You will drive integrated marketing across channels, partnerships, and product marketing to accelerate scale. You will lead major launches, craft messaging, and oversee a cross-functional team to deliver data-driven results.