Brand Growth Strategist — Launch & Campaign Lead

Husqvarna Group; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Husqvarna Group in Charlotte, NC seeks a Brand Manager to advance brand strategy and drive growth across product segments. You will work with product management, Martech, creative and media to coordinate marketing activation plans and collaborate with agencies to develop campaigns across paid and owned channels.

You will champion consumer insights, lead go-to-market plans for launches, localize global brand direction for North America, manage cross-functional UX projects, and support retailer

Qualifications

• Bachelor’s Degree required.
• 5+ years marketing experience in consumer products preferred.
• Detail oriented and organized for effective project management.
• Strong communication skills (written and verbal).
• Ability to influence cross-functional and senior stakeholders.

Responsibilities

• Develop brand, commercialization and campaign strategy across segments.
• Lead go-to-market planning for priority launches and channel strategies.
• Create briefs with clear objectives and deliverables from insights.
• Localize global brand strategy for North America in line with regional needs.
• Coordinate with agencies to execute campaigns on time and budget.

Skills

Brand strategy

Communication

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor’s degree

Job description

Husqvarna Group in Charlotte, NC seeks a Brand Manager to advance brand strategy and drive growth across product segments. You will work with product management, Martech, creative and media to coordinate marketing activation plans and collaborate with agencies to develop campaigns across paid and owned channels.

You will champion consumer insights, lead go-to-market plans for launches, localize global brand direction for North America, manage cross-functional UX projects, and support retailer