Senior Brand Strategy Director (Hybrid)

Fred Rogers Productions; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Fred Rogers Productions is seeking an Associate Director of Brand Marketing to lead brand strategy, positioning, messaging, and standards for the FRP brand and its portfolio of properties.

You will partner with the VP and the Associate Director of Social & Integrated Marketing to turn the marketing vision into annual plans, guide creative work, manage agencies, and ensure consistent, world-class brand experiences across productions, licensing, and outreach.

Qualifications

• Bachelor’s degree or an equivalent combination of education and experience.
• 8+ years of progressive experience in brand marketing or brand strategy.
• 3+ years managing people or agency teams.
• Experience in managing a portfolio of brands or properties and maintaining brand consistency.
• Experience directing creative and brand agencies from briefing to final approval.
• Experience applying brand and audience research.
• Experience budgeting and reporting on ROI.

Responsibilities

• Lead brand strategy, positioning, and creative guardrails for FRP and its properties.
• Coordinate with internal partners and external agencies to translate vision into plans and assets.
• Own brand guidelines and review materials for brand accuracy across partners and licensing.
• Lead brand research, monitor trends, and translate findings into recommendations.
• Manage budgets for brand, partner marketing and agencies and report on spend/ ROI.

Skills

Brand strategy

Brand management

Leadership

Agency management

Brand guidelines

Writing

Education

Bachelor’s degree in marketing, communications, business

Job description

Fred Rogers Productions is seeking an Associate Director of Brand Marketing to lead brand strategy, positioning, messaging, and standards for the FRP brand and its portfolio of properties.

You will partner with the VP and the Associate Director of Social & Integrated Marketing to turn the marketing vision into annual plans, guide creative work, manage agencies, and ensure consistent, world-class brand experiences across productions, licensing, and outreach.