Brand Strategy Director, Children's Media

Fred Rogers Company; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Fred Rogers Productions seeks an Associate Director of Brand Marketing to own brand strategy, positioning and standards across FRP’s properties and initiatives. This leader partners with the VP and with the Social & Integrated Marketing team to translate a shared vision into annual plans and brand guidelines.

The role is strategic and hands-on, coordinating internal partners and agencies to sustain brand health and drive audience growth, while upholding FRP’s values and high creative standards.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years in brand marketing, brand management or brand strategy.
• At least 3 years managing people or agency teams.
• Experience with a portfolio of multiple brands or properties.
• Experience directing creative and brand agencies through approvals.
• Experience applying brand and audience research.
• Budgeting and ROI reporting experience.

Responsibilities

• Translate long-term vision into annual brand and audience growth plans.
• Define and maintain brand architecture across properties.
• Write and maintain positioning, messaging frameworks and brand voice.
• Lead brand planning for new series and launches with cross-functional partners.
• Own brand guidelines and ensure materials meet brand standards.
• Lead budgets for brand, partner marketing and agencies and monitor spend.
• Collaborate with internal teams, partners and agencies on branding efforts.

Skills

Brand strategy

Leadership

Brand management

Writing skills

Stakeholder management

Education

Bachelor’s degree in marketing, communications, or business

Equivalent combination of education and experience

Job description

Fred Rogers Productions seeks an Associate Director of Brand Marketing to own brand strategy, positioning and standards across FRP’s properties and initiatives. This leader partners with the VP and with the Social & Integrated Marketing team to translate a shared vision into annual plans and brand guidelines.

The role is strategic and hands-on, coordinating internal partners and agencies to sustain brand health and drive audience growth, while upholding FRP’s values and high creative standards.