Brand & Social Strategy Lead (Associate Director)

Fur; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fur is seeking a strategic, culturally fluent Associate Director, Brand & Social to shape our brand narrative across social, product storytelling, and cultural touchpoints. Reporting to the VP of Marketing, you will own the strategy and execution of Fur's organic channels while collaborating across teams on positioning and launch narratives.

This is a high-impact, full-time role for a hands-on leader who moves quickly.

Qualifications

• 5+ years of experience in brand marketing, brand strategy, or social media within beauty, wellness, or CPG.
• Proven hands-on experience growing organic social on Instagram and TikTok with creator culture fluency.
• Experience leading a small team and managing freelancers or agency partners.
• Strong analytics mindset with ability to build reports and drive decisions.

Responsibilities

• Own social strategy and execution across Fur's channels, including FurYou and FurPros.
• Develop channel-specific voice and content calendars aligned to launches and brand moments.
• Lead production: concept, script, shoot, edit, captions, and posting.
• Manage community engagement and two-way conversations with customers and creators.
• Source and manage cultural collaborations and influencer partnerships.
• Own launch storytelling and go-to-market plans with cross-functional teams.

Skills

Brand marketing

Brand strategy

Social media

Analytics

People management

AI tools

Tools

AI tools

Job description

Fur is seeking a strategic, culturally fluent Associate Director, Brand & Social to shape our brand narrative across social, product storytelling, and cultural touchpoints. Reporting to the VP of Marketing, you will own the strategy and execution of Fur's organic channels while collaborating across teams on positioning and launch narratives.

This is a high-impact, full-time role for a hands-on leader who moves quickly.