Senior Brand Strategist

Publicis Groupe; New York (NY); Hybrid; USD 66,000 - 102,000; Full time

Job summary

Join a forward-thinking experience strategy team as a Senior Strategist, where your expertise in customer experience will be pivotal. In this dynamic role, you will lead the go-to-market strategies for various brands, leveraging your strong background in healthcare and digital marketing. Collaborate with talented individuals to craft omnichannel experiences, develop insight-driven strategies, and optimize client services. This innovative firm values diversity and inclusion, offering a flexible hybrid-work policy and a comprehensive benefits package to support your growth. If you're passionate about making a difference in the wellness space, this is the perfect opportunity for you.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

401K Plan

Flexible Time Off

Tuition Reimbursement

Parental Leave

Family Care Leave

Qualifications

• 2-3 years of strategy, digital consulting, media, or planning experience.
• Exceptional writing and communication skills are essential.
• Strong understanding of digital marketing tactics and trends.

Responsibilities

• Craft omnichannel experiences for patients and physicians.
• Lead development of insight-driven strategies for clients.
• Develop meaningful metrics and recommendations for improvement.

Skills

Strategic Thinking

Digital Marketing Tactics

Communication Skills

Presentation Skills

Problem Solving

Education

BA/BS Degree

Graduate Degree in Relevant Area

Tools

CRM Software

Digital Analytics Tools

Social Media Platforms

Job description

Company description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.

Overview

This position requires deep knowledge of current and evolving digital platforms and an understanding and strong partnership or experience with data driven solutions and analytics. The Senior Strategist, specializing in customer experience serves as the subject matter expert on customer strategies, channel recommendations, content strategy, health trends, service design, personalization in health, and targeting to build meaningful wellness interactions for brands.

Be part of a forward thinking experience strategy team, leading the go-to-market strategy for several brands. Healthcare/Pharma experience is extremely helpful as is a background in strategy/brand planning. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired.

Responsibilities

• Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy
• Uncover and audit the current marketing and service experiences of our client’s products to identify learnings and opportunities for optimization
• Demonstrate a strong understanding of our client’s customer and their needs and behaviors
• Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Lead the development of insight driven strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience
• Provide thought leadership around customer experience and strategy in a collaborative, cross-functional environment
• Serve as the subject matter expert on and digital trends
• Develops best practices in content strategy, experience design, and
• CRM/cross-channel program design
• Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives
• Build services that support adherence and positive behavior change
• Develop powerful presentations to communicate strategies and recommendations to internal and external teams and clients
• Partner with agency teams to ensure successful project development and handoff
• Develop 360 campaign briefs that outline how new initiatives and content will be experience across multiple channels
• Develop project briefs that provide creative teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the customer experience
• Review creative to ensure that project meets strategic objectives
• Develop meaningful metrics and recommendations for continued improvement

Qualifications

• BA/BS Degree (a graduate degree in relevant area is a plus)
• Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute)
• 2-3 years strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment
• Exceptional writing, communication and presentation skills
• Proven ability to successfully work with and guide senior-level clients and internal Agency teams
• Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile.
• Strong familiarity and understanding of emerging digital trends and technologies
• Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785 - $101,085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2025.

#LI-LD3