Senior Brand Strategist: B2B Media Buyer (Dental & Orthodontic Marketing Agency)

Hip Creative Inc; Pensacola (FL); Remote; USD 70,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Pensacola is seeking a Senior Brand Strategist to lead digital marketing campaigns for dental brands. This role involves managing significant ad spends, optimizing marketing funnels, and collaborating with creative teams to drive growth. The ideal candidate will have extensive experience in digital marketing, particularly in healthcare, and a strong ability to analyze performance metrics. Join a team that values collaboration and innovation in driving client success.

Benefits

401(k) matching

Dental Insurance

Health Insurance

Vision Insurance

Life Insurance

PTO after 90 days

Flexible options

Remote work opportunity

Qualifications

• 5+ years in a digital marketing agency, preferably in healthcare or private practice.
• Expertise in managing campaigns on Meta, Google Ads, LinkedIn, and direct mail.

Responsibilities

• Manage and optimize lead generation campaigns across multiple platforms.
• Oversee a combined monthly ad spend of ~$40,000, ensuring ROI.
• Report on campaign performance, linking results to sales and growth.

Skills

Copywriting

Creative Development

Performance Analysis

Tools

HighLevel

AI Marketing Tools

Job description

Senior Brand Strategist: B2B Media Buyer (Dental & Orthodontic Marketing Agency)

Join to apply for the Senior Brand Strategist: B2B Media Buyer (Dental & Orthodontic Marketing Agency) role at HIP Creative

We are seeking a highly motivated Senior Brand Strategist to lead digital marketing campaigns for two brands, focusing on generating high-quality leads and driving growth. The role involves managing a monthly ad spend of approximately $40,000 across platforms like Meta, Google Ads, LinkedIn, email, SMS, and direct mail. Collaboration with creative and sales teams, use of AI tools, and performance reporting are key responsibilities.

Responsibilities

• Manage and optimize lead generation campaigns across multiple platforms.
• Oversee a combined monthly ad spend of ~$40,000, ensuring ROI.
• Develop targeted messaging and creatives for professional audiences.
• Build and optimize marketing funnels to nurture leads and increase booked calls.
• Meet or exceed benchmarks for booked calls, deals, and CPL.
• Collaborate on creative assets and leverage AI tools for campaign enhancement.
• Participate in daily sales huddles and adjust campaigns in real-time.
• Report on campaign performance, linking results to sales and growth.

Requirements

• 5+ years in a digital marketing agency, preferably in healthcare or private practice.
• Expertise in managing campaigns on Meta, Google Ads, LinkedIn, and direct mail.
• Strong skills in copywriting, creative development, and performance analysis.
• Experience with HighLevel or similar platforms.
• Knowledge of AI marketing tools is a plus.
• Ability to work independently, with a results-driven mindset.

About HIP

At HIP, we prioritize collaboration, growth, and shared success. Our core values focus on bringing your unique talents, elevating others, driving value, and owning your role. We aim to build long-term, meaningful partnerships with our clients and within our team.

Benefits

• 401(k) matching, Dental, Health, Vision, Life Insurance
• PTO after 90 days, with flexible options
• Remote work opportunity

Schedule & Compensation

• Monday to Friday, 8 am-5 pm CST
• Salary: $70,000-$80,000/year, plus variable KPIs, OTE up to $150K

Additional Details

Seniority Level: Mid-Senior
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Advertising Services