Senior Brand Strategist

Saatchiwellness; New York (NY); Hybrid; USD 66,000 - 102,000; Full time

Job summary

A leading company in the healthcare marketing sector is seeking a Senior Brand Strategist to lead brand strategy efforts. The role involves guiding creative campaigns, conducting market research, and collaborating with cross-discipline teams. The ideal candidate will have 3-5 years of experience, preferably in healthcare marketing, and possess strong communication and organizational skills. The company offers a flexible hybrid work environment and a robust benefits package.

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Flexible time off

Qualifications

• 3-5 years in a strategy role in advertising or marketing.
• Experience in healthcare or pharmaceutical marketing preferred.

Responsibilities

• Lead brand strategy efforts and develop strategic deliverables.
• Conduct market research and competitive analysis.
• Build strong relationships with clients.

Skills

Strategic thought leader

Effective communicator

Detail-oriented

Problem-solving

Collaborative

Job description

Company description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.

Overview

The Senior Brand Strategist serves as the day-to-day brand strategy lead on accounts in the healthcare industry, marketing to both consumers and healthcare professionals. You are responsible for guiding the strategic development of creative campaigns and tactical assets that effectively reach and motivate the target audience. You serve as the subject matter expert on the target audience and the competitive set, and partner closely with team members to deliver exceptional ideas and creative work.

Responsibilities

• Lead day-to-day brand strategy efforts, including writing creative and tactical project briefs, providing strategic guidance during the creative development and review process, and helping sell in ideas and work to clients
• Lead development of strategic deliverables, such as POVs, message maps, and consumer journeys
• Serve as the subject matter expert on the target audience and assist with market research efforts to uncover target insights, including primary and secondary research methods
• Conduct competitive analysis and monitoring to identify threats and opportunities for the brand
• Partner with cross-discipline and cross-agency team members to ensure the dots are connected across channels and tactics
• Determine success metrics and partner with data and analytics team on identifying and applying performance learnings
• Assist with leading annual brand and tactical planning efforts
• Develop powerful presentations to communicate strategies and recommendations to internal teams and clients
• Build strong relationships with clients
• Provide guidance and oversight to junior team members
• Assist with new business and organic growth efforts as needed

Qualifications

• 3-5 years in a strategy role in advertising or marketing
• Experience in healthcare or pharmaceutical marketing preferred
• Experience with marketing to healthcare professionals (HCPs) a plus
• Strategic thought leader with ability to use consumer insights, data, and other inputs to inform the development of strategies and plans
• A strong and effective communicator (written and verbal)
• Expert level attention to detail and strong organizational skills
• Self-motivated and resourceful, with the ability to problem-solve and get things done
• Collaborative with the ability to partner closely with cross-discipline team members
• Ability to successfully work with and guide senior-level clients and internal agency teams

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,785 - $101,085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2025.

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