Senior Brand Strategist

VML; Detroit (MI); Hybride; USD 60 000 - 140 000; Plein temps

Résumé du poste

VML, part of WPP, is seeking a Senior Experience Strategist in Detroit. You will lead human-centered research and translate insights into strategic recommendations within BX teams, guiding workshops and collaborating with brand strategy and account leadership.

You will conduct environmental analyses, synthesize data, and drive value propositions across projects while shaping measurement plans to optimize outcomes. Hybrid work supports collaboration and client impact.

Qualifications

• Strong problem solving and critical thinking
• Experience with research and analysis
• Ability to translate insights into strategic direction

Responsabilités

• Independently conduct environmental and trend analyses and translate into insights
• Plan, execute, and synthesize various types of research
• Analyze data and user analytics to understand behaviors and inform recommendations
• Balance human needs, business strategy, and competitive landscape to define value propositions
• Drive prioritization of high-value opportunities
• Help design measurement plans to assess impact and drive optimization
• Lead workshops with clients to shape strategy discussions
• Collaborate with brand strategy leads, BX teammates and account leadership to deliver client work
• Contribute to VML's experience strategy and IP

Connaissances

Problem solving

Creative thinker

Communication skills

Design thinking

Data interpretation

Formation

Bachelor's degree

Multidisciplinary background

Description du poste

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

VML is in search of a Senior Strategist

As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of the brand strategy and experience (BX) teams, you will be a primary driver of research (primary and secondary) and synthesizing into actionable insights. You will play a critical role as a core team member, contributing across all phases of a BX project, leading defined workstreams and contributing to team problem-solving and communication responsibilities.

What you'll do:

• Independently execute environmental and trend analyses, and translate into insights
• Plan, execute, and synthesize various types of research
• Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
• Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
• Drive prioritization efforts to identify highest-value opportunities
• Help craft measurement plans to understand impact of solutions and drive optimization over time
• Participate in and facilitate workshops with clients to help push strategic discussions and alignment
• Partner with brand strategy leads, BX teammates and account leadership to deliver on all client needs
• Contribute to the VML experience strategy and BX thought leadership and IP

Who you are:

• Strong problem solving and troubleshooting skills; superior critical thinking skills
• An innovator and visionary with a creative imagination and a way of working that inspires creativity
• A demonstrated passion, familiarity, and curiosity with design thinking methodology
• A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees
• Ability to communicate effectively, aggregating information into an intuitive, easy-to understand flow (both orally and written)

What you'll need:

• Completion of a bachelor's degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience
• Interest in brand experience, product management, business strategy, and innovation
• 3-5 years applicable experience

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.