Creative Director, Art (Social) - VML · Until Filled New York, NY

Connect The Arts; New York (NY); On-site; USD 100,000 - 230,000; Full time

Benefits offered by this job

Competitive health coverage

Generous 401k match

Paid time off

Growth-oriented opportunities

Job summary

A leading creative agency in New York seeks a Creative Director (Art) focusing on social media. You’ll drive the visual direction of innovative campaigns, leading a talented team. Required are 10+ years in social media campaigns, a strong portfolio, and expertise in Adobe Creative Suite. This agency champions creativity and offers a competitive salary range of $100,000—$230,000, along with a culture that values collaboration. The role supports hybrid work with flexibility for personal needs.

Qualifications

• Minimum 10 years’ experience in an agency setting focused on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions.
• Deep knowledge of social platforms and audience engagement.

Responsibilities

• Lead visual direction and execution of social-first campaigns.
• Oversee team of creatives on social media content.
• Develop creative concepts for various platforms.

Skills

Social media expertise

Creative concept development

Collaboration

Presentation skills

Communication

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Overview

Brand: VML
Department: Creative
Location: New York, NY, United States
Last Updated: 1/30/2026

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy\'s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

Who we are looking for:

VML is seeking a Creative Director (Art) with a focus on social media. You will help steer the creative vision for our social content that is consistently expanding into areas beyond standard platforms. Our team is concept-driven, craft-obsessed and champions fresh-thinking; we want ideas that make us excited before they even get out the door. A strong design sensibility and a constant curiosity of how-to-break conventional standards are key, with bonus points for those who are comfortable shooting, editing and creating content. You’ll lead and mentor a team of copywriters and art directors, collaborate strategy and community managers, and enjoy a stable of clients who are clever, quick and interested in delivering for their brands – on trend and on time.

We are an integrated crew of fun and interesting creatives who support and cheer on your personal hobbies and side projects, as much as we do the work.

What you\'ll do

• Big idea thinking | Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
• Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
• Concept | Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Create | Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Craft|Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate|Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Cultivate|Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

What you\'ll need

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each. Excellent understanding of social media platforms, their respective audiences and best practices.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma, + After Effects or similar motion tools a big plus.
• Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
• Bilingual or familiarity with Spanish language is a plus.

What we offer

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$100,000—$230,000 USD

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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