Senior Brand & Programs Leader, LT Social

Life Time, Inc.; Chanhassen (MN); On-site; USD 94,000 - 129,000; Full time

Benefits offered by this job

Fully subsidized membership

Discounts on Life Time products and/or

401(k) with company match

Training and professional development

Paid sick leave

Job summary

Life Time, Inc. is seeking a Senior Manager to shape LT Social as a differentiated member experience and lifestyle platform.

You will lead strategic planning for membership experience, year-round programming, and market prioritization across Marketing, Creative, Social, and Operations. You will define LT Social roadmap, identify opportunities to connect with major Life Time moments, and partner with leadership on long-term growth.

Qualifications

• This role requires extensive experience in brand and experiential marketing strategies.
• Ability to translate consumer insights into actionable programming and campaigns.
• Proven track record leading cross-functional teams to execute complex initiatives.
• Strong writing and communication skills for briefs and plans.
• Capacity to manage multi-market programs with a long-term growth view.

Responsibilities

• Define and evolve LT Social membership experience and value proposition.
• Develop year-round programming and market prioritization plans.
• Shape brand positioning and go-to-market strategies for LT Social moments.
• Collaborate with Creative, Social, Marketing, and Operations teams.
• Translate strategy into executable experience with measurable outcomes.
• Lead post-program reviews and translate learnings into improvements.

Skills

Brand marketing

Experiential marketing

Cross-functional leadership

Strategic planning

Audience development

Go-to-market planning

Marketing briefs

Job description

Life Time, Inc. is seeking a Senior Manager to shape LT Social as a differentiated member experience and lifestyle platform.

You will lead strategic planning for membership experience, year-round programming, and market prioritization across Marketing, Creative, Social, and Operations. You will define LT Social roadmap, identify opportunities to connect with major Life Time moments, and partner with leadership on long-term growth.