Senior Brand & Programs Lead, LT Social

Life Time, Inc.; United States; On-site; USD 94,000 - 129,000; Full time

Benefits offered by this job

Fully subsidized membership

Discounts on Life Time products and

401(k) retirement savings plan with 회사

Job summary

Life Time, Inc. in Minnesota is seeking a Senior Manager, LT Social to shape and grow LT Social as a differentiated member experience, membership program and lifestyle platform.

You will lead strategic planning behind LT Social, overseeing membership experience, year‑round programming, market prioritization and audience strategy. This role collaborates across Marketing, Creative, Social, Club Operations, Athletic Events, Partnerships and more to build a compelling LT Social program that creates

Qualifications

• 7+ years of experience in brand/consumer/experiential marketing or related fields.
• Strong marketing strategy and go-to-market planning.
• Experience developing multi-market programs and loyalty programs.
• Ability to translate insights into strategic recommendations.
• Strong cross-functional leadership without direct authority.
• Excellent written and verbal communication; experience with briefs.
• Ability to balance long-term strategy with near-term program development.
• Strong organizational skills across multiple markets.

Responsibilities

• Defines and evolves LT Social membership experience, value proposition and role within Life Time.
• Develops year-round programming and market roadmap.
• Partners with Marketing on go-to-market strategies for LT Social moments.
• Translates strategic direction into executable experiences with production teams.
• Analyzes member feedback and program performance to inform decisions.
• Leads cross-functional teams across internal partners.
• Establishes measures of success and optimizes programs.

Skills

Brand marketing

Experiential marketing

Membership programs

Cross-functional leadership

Strategic planning

Audience development

Communication skills

Job description

Life Time, Inc. in Minnesota is seeking a Senior Manager, LT Social to shape and grow LT Social as a differentiated member experience, membership program and lifestyle platform.

You will lead strategic planning behind LT Social, overseeing membership experience, year‑round programming, market prioritization and audience strategy. This role collaborates across Marketing, Creative, Social, Club Operations, Athletic Events, Partnerships and more to build a compelling LT Social program that creates