Senior Brand & Product Marketing Leader (Remote)

Ascend Learning; Chicago (IL); À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Flexible paid time off

Competitive medical, dental, vision &

Life insurance

Résumé du poste

Ascend Learning is a tech-enabled services company that delivers data-driven online educational content, software, assessments, analytics and simulations to healthcare, fitness, safety, trades, insurance and higher education. We’re headquartered in Burlington, MA with offices and remote roles across the U.S.

We seek a Director of Brand & Product Marketing to elevate our brand, lead a high-performing team, and align marketing with product leadership to accelerate customer acquisition and revenue

Qualifications

• Bachelor’s Degree required.
• 8+ years’ experience in product and brand marketing, driving growth for national consumer brands.
• Demonstrated ability to identify differentiating strategies that fuel overall company and product sales.
• An inspirational leader skilled in leading teams, securing cross-functional support and motivating others to achieve what no one thought possible.
• Experience leading top tier brand and PR agencies and research suppliers.
• A beautiful writer, adept editor and persuasive speaker.
• Must be a curious thinker who loves problem solving: asking questions, digging deeper, and getting to the why.
• Deep knowledge of marketing analytics, product development and testing methodologies.
• Strong sense of ownership, urgency and drive.

Responsabilités

• Partner with product leadership to accelerate marketing for fitness, nutrition and wellness products.
• Lead all brand marketing work to differentiate and drive sales.
• Oversee end-to-end brand and product marketing plans across multiple products and certifications.
• Mentor a high-performing team including managers, social media and PR partners.
• Collaborate with creative, paid media, web and lifecycle teams to execute impactful campaigns.
• Use data to inform decisions and report progress on key metrics.
• Own the customer experience and content strategy in partnership with ecommerce and development teams.
• Stay current with consumer trends and testing methodologies to improve marketing effectiveness.
• Lead executive communications to fuel engagement and alignment.
• Coordinate marketing calendars to ensure cohesive, timely campaigns.
• Monitor competition and adjust strategies accordingly.

Connaissances

Brand marketing

Product marketing

Leadership

Analytics

Copywriting

Cross-functional collaboration

Formation

Bachelor’s Degree

Description du poste

Ascend Learning is a tech-enabled services company that delivers data-driven online educational content, software, assessments, analytics and simulations to healthcare, fitness, safety, trades, insurance and higher education. We’re headquartered in Burlington, MA with offices and remote roles across the U.S.

We seek a Director of Brand & Product Marketing to elevate our brand, lead a high-performing team, and align marketing with product leadership to accelerate customer acquisition and revenue