Brand & Product Marketing Leader | Data-Driven Growth

Ascend Learning; Gilbert (AZ); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible PTO

Medical Insurance

401(k) employer matching

Parental leave

Wellness resources

On-site workout facilities (Gilbert)

Job summary

Ascend Learning is seeking a Director of Brand & Product Marketing to lead our brand and product marketing efforts, differentiating our offerings and driving sales across fitness and wellness education.

This role will mentor a high-performing team, partner with creative, paid media, web and lifecycle teams, and use data to shape content strategy and the customer journey. The position reports to the VP of Marketing and emphasizes collaboration, innovation, and impact.

Qualifications

• Bachelor's Degree required.
• 8+ years' experience in product and brand marketing.
• Ability to identify differentiating strategies that fuel overall company and product sales.
• An inspirational leader skilled in leading teams, securing cross-functional support and motivating others to achieve what no one thought possible.
• Experience leading top tier brand and PR agencies and research suppliers.
• A beautiful writer, adept editor and persuasive speaker.
• Must be a curious thinker who loves problem solving: asking questions, digging deeper, and getting to the why. Drives innovation and makes decisions based on deep understanding of the data.
• Deep knowledge of marketing analytics, product development and testing methodologies.
• Strong sense of ownership, urgency and drive.
• A positive, "what's possible" thinker who thrives in a fast-paced, dynamic environment.

Responsibilities

• Lead brand and product marketing to differentiate us and drive sales.
• Develop and mentor a high-performing marketing team.
• Partner with creative, paid media, web and lifecycle teams to execute strategies effectively.
• Use data to drive decisions and regularly report progress on brand and product metrics.
• Own the end-to-end customer experience and content strategy across channels.

Skills

Brand marketing leadership

Product marketing

Data-driven decision making

Team leadership

Market research

Marketing analytics

Content strategy

Executive communications

Education

Bachelor's Degree

Tools

CRM tools

Analytics tools

Content management systems

Job description

Ascend Learning is seeking a Director of Brand & Product Marketing to lead our brand and product marketing efforts, differentiating our offerings and driving sales across fitness and wellness education.

This role will mentor a high-performing team, partner with creative, paid media, web and lifecycle teams, and use data to shape content strategy and the customer journey. The position reports to the VP of Marketing and emphasizes collaboration, innovation, and impact.