Associate Manager, Planning (Marketing)

MGA Entertainment; Los Angeles (CA); On-site; USD 85,000 - 105,000; Full time

Job summary

MGA Entertainment, based in Los Angeles, seeks an Associate Manager of Planning to support brand strategies, product lifecycle planning, and market analysis. You will coordinate with product development, sales, and marketing teams to optimize SKUs and price points, ensuring timely delivery of exciting consumer products.

The ideal candidate has 2+ years in brand management or planning in consumer goods or toys, with strong analytical and Excel skills, and the ability to collaborate across

Qualifications

• 2+ years of brand management or planning experience, preferably in consumer goods or toys.
• Exposure to product development or cross-functional collaboration is a plus.

Responsibilities

• Develop product lifecycle plans, including SKU optimization and transitions.
• Conduct market research and provide insights on competitive trends.
• Support brand strategies and budget/forecasting under senior guidance.
• Collaborate with cross-functional teams—Sales, Operations, Marketing—to deliver products on time.

Skills

Analytical skills

Organizational skills

Project management

Communication & teamwork

Excel proficiency

Market research tools familiarity

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Microsoft Excel

Job description

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out atLinkedIn, Twitter, Instagram and Facebook.

Position Overview:

The Associate Manager of Planning will support the execution of strategies for one of MGA Entertainment’s key brands. This role focuses on assisting with product line activities, conducting market analysis, and coordinating with cross-functional teams to contribute to the brand's success. The ideal candidate will have foundational experience in brand management, planning, or related roles, preferably in consumer goods or the toy industry.

Key Responsibilities:

Strategic Planning and Brand Support

• Assist in the development of product lifecycle plans, including SKU optimization and transitions.
• Conduct market research and provide insights on competitive trends.
• Support the execution of brand strategies under the guidance of senior team members.

Product and Line Management

• Collaborate with product development teams to ensure the timely delivery of products.
• Support the management of the product portfolio to maintain a balanced mix of categories and price points.
• Assist with licensing coordination to identify product enhancement opportunities.

Cross-Functional Collaboration

• Work closely with Sales and Retail teams to gather feedback and assist with product presentations.
• Partner with Operations and Inventory teams to track inventory and supply chain needs.
• Coordinate with Media, PR, and Creative teams to align marketing activities with product strategies.

Budget and Forecasting

• Support budgeting and forecasting activities for assigned projects.
• Monitor performance metrics and provide data to inform adjustments to plans.

Qualifications:

Education:

• Bachelor’s degree in Business, Marketing, or a related field.

Experience:

• 2+ years of experience in brand management, planning, or similar roles, preferably in consumer goods or toys.
• Exposure to product development or cross-functional collaboration is a plus.

Skills:

• Strong analytical and organizational skills.
• Basic project management experience.
• Effective communication and teamwork abilities.
• Proficiency in Microsoft Excel and familiarity with market research tools.

Salary:

$85,000.00 - $105,000.00 /year