Manager, Planning (Marketing)

Mga-Entertainment,-Inc.; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

MGA Entertainment, a leading toy and entertainment company based in Los Angeles, is seeking a Planning Manager to support strategy for a key brand. The role emphasizes brand planning, market analysis, and cross-functional teamwork to drive success.

Ideal candidates will have 3+ years in brand management or planning within consumer goods, strong analytical skills, and Excel proficiency. Responsibilities include SKU optimization, lifecycle management, and collaboration with Sales, Licensing, and

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years of experience in brand management, planning, or related roles.
• Experience with product development or cross-functional planning.

Responsibilities

• Assist in developing annual strategic brand plans.
• Support product lifecycle activities and SKU optimization.
• Conduct basic market research and competitive analysis.
• Coordinate with licensing teams for product enhancements.
• Collaborate with Sales, Operations, and Marketing to align plans.
• Contribute to budgeting and forecasting processes.

Skills

Analytical skills

Project management

Communication

Excel proficiency

Market research

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Salary Range: $100,000.00 To $125,000.00 Annually

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out atLinkedIn, Twitter, Instagram and Facebook.

Position Overview

The Manager of Planning will support the execution of strategies for one of MGA Entertainment’s key brands. This role focuses on assisting with product line plans, analyzing market trends, and collaborating with cross-functional teams to ensure brand success. The ideal candidate will have a background in brand management, planning, and experience in consumer goods or the toy industry.

Key Responsibilities

Strategic Planning and Brand Support

• Assist in the development of annual strategic plans for the assigned brand.


• Support product lifecycle activities, including SKU optimization and transitions.


• Conduct basic market research and assist in competitive analysis to identify trends and opportunities.


• Help execute brand strategies in alignment with business objectives.

Product and Line Management

• Collaborate with product development teams to support the creation of engaging, innovative products.


• Assist in managing the product portfolio to ensure an effective mix across categories and price points.


• Coordinate with licensing teams to support product enhancement opportunities.

Cross-Functional Collaboration

• Work with Sales and Retail teams to support product sell-in strategies and address retailer needs.


• Partner with Operations and Inventory teams to monitor inventory levels and support supply chain processes.


• Collaborate with Media, PR, and Creative teams to ensure marketing strategies align with product plans.

Budget and Forecasting

• Contribute to the budgeting and forecasting process to help meet brand goals.


• Track performance metrics and provide input for adjustments to plans.

Qualifications

Education

Bachelor’s degree in Business, Marketing, or a related field.

Experience

• 3+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.


• Experience with product development or cross-functional planning.

Skills

• Strong analytical and problem-solving abilities.


• Solid project management and organizational skills.


• Effective communication and collaboration capabilities.


• Proficiency in Microsoft Excel and familiarity with market research too