Senior Partnerships Brand Manager

New Business; San Mateo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

PlayStation is seeking a Senior Partnerships Brand Manager in the San Mateo, CA area to develop strategic collaborations that strengthen the PlayStation brand and drive awareness for priority first-party titles. You will manage opportunities from outreach through activation, working with global teams to connect brands, games, and audiences.

The ideal candidate brings 8+ years in brand partnerships with a track record in negotiations, budgets, contracts, and post-program measurement, with strong

Qualifications

• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
• 8+ years of experience in brand partnerships, business development, integrated marketing, licensing or related discipline.
• Gaming industry experience preferred with ability to collaborate credibly with studios and brand partners.
• Experience developing and delivering partnership programs from opportunity identification through activation and measurement.
• Strong relationship-management, collaboration and influencing skills across senior stakeholders, agencies and external partners.
• Commercial acumen including budgets, contracts, partner valuation, KPIs and ROI.
• Clear, persuasive communicator and storyteller with strong presentation skills.
• Highly organized, proactive and able to manage multiple workstreams in a fast-paced environment.
• Cultural curiosity and interest in gaming, entertainment, creators, sports, fashion, brands and trends.
• Familiarity with AI-enabled tools or willingness to learn.
• Ability to travel domestically and internationally and collaborate across global time zones.

Responsibilities

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories; build a proactive pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives.
• Lead partnerships from concept and outreach through negotiation, contracting, creative development, launch and post-program evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments for high-quality execution.
• Collaborate with Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect PlayStation brands and IP.
• Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations for future strategy.

Skills

Brand partnerships

Business development

Integrated marketing

Negotiation

Stakeholder management

Budget management

KPI/ROI analysis

Presentation skills

Cross-functional collaboration

Communication

Travel willingness

Education

Bachelor’s degree in Marketing/Business or related field

Tools

AI-enabled tools

Job description

The Senior Partnerships Brand Manager is an experienced partnerships marketer responsible for developing strategic collaborations that strengthen the PlayStations brand, drive awareness and engagement for priority first-party titles, and create meaningful connections with players and broader culture. Success requires cultural curiosity, creative mindset, commercial judgment and the ability to turn ambitious ideas into meaningful value for PlayStation and its players.

Reporting to the Director, Brand Partnerships, this role leads assigned programs from opportunity identification and partner outreach through business case development, negotiation, creative execution and measurement. The role works closely with PlayStation Studios, Global Games Marketing and teams across SIE to connect the right brands, games and ideas.

What you will be doing:

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities; build and maintain a proactive pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives.
• Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post-program evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments to support high-quality execution.
• Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect PlayStation brands and IP.

Measurement & Continuous Improvement

• Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations that inform future partnership strategy.

What we are looking for:

• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
• 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
• Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective.
• Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship-management, collaboration and influencing skills across senior stakeholders, agencies and external partners.
• Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment.
• Clear, persuasive communicator and storyteller with strong presentation skills and the ability to turn complex ideas into actionable recommendations.
• Highly organized, proactive and comfortable managing multiple workstreams in a fast-paced, evolving environment.
• Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands and emerging trends.
• Familiarity with AI-enabled tools for research, ideation, planning and reporting, or willingness to learn.
• Ability to travel domestically and internationally and collaborate across global time zones as needed.