Sr. Brand Integrated Marketing Manager

OneMain General Services Corporation; Baltimore (MD); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

OneMain Financial Group seeks an experienced brand or integrated marketing leader to translate business priorities into compelling organic content programs across social, employer branding and AI-driven discovery channels.

The role focuses on organic channels, owning production budgets and partnering with Corporate Communications, HR and Legal to maintain brand voice, compliance, and measurable business impact. Salary range is provided.

Formación

• 7+ years of marketing experience with measurable results.
• Experience marketing a large consumer-facing brand within a matrixed organization.
• Strong organic social strategy and analytics experience.
• Experience developing employer brand and recruitment marketing content.
• Executive presence and ability to influence senior leaders.
• Experience directing creative teams and managing production budgets.
• AI fluency and understanding of AI-powered search experiences.
• Strong editorial judgment and storytelling skills.
• Excellent project management and ability to drive multiple initiatives.

Responsabilidades

• Build and lead the integrated organic brand strategy aligned to business priorities.
• Translate challenges into marketing strategies across social, employer brand and AI channels.
• Define editorial strategy and own the content roadmap and calendar.
• Collaborate with paid media, SEO and other teams to connect organic strategy to campaigns.
• Ensure a consistent brand voice across customer, employer, and reputation content.
• Present recommendations and insights to senior leaders; advocate for new ideas.
• Direct creative teams and external production partners with clear briefs.
• Own cross-functional content governance and EVP content across channels.
• Elevate employee stories and executive voices with HR/Talent Acquisition.

Conocimientos

Organic social strategy

Employer brand

Executive presence

Content leadership

Budget management

Editorial judgment

AI fluency

Project management

Creative direction

Educación

Bachelor's degree in Marketing/Communications or related field

Descripción del empleo

The Role

We’re looking for an experienced brand or integrated marketing leader who has developed strategies across multiple channels, including organic social, and can independently translate business priorities into compelling content programs that build brand reputation. This is a marketer‑first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi‑layer review process. This role focuses on organic channels and does not manage paid media. It does own content production budgets, including photography, video production and freelance/contractor resources.

Key Responsibilities

• Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
• Translate business challenges into marketing strategies and campaigns across social, employer brand and AI‑driven discovery channels.
• Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
• Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
• Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
• Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
• Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
• Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
• Manage photography, video and freelance production budgets and external partner relationships.
• Own the cross‑functional content governance process.
• Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake and other talent‑facing channels.
• Partner with HR and Talent Acquisition to elevate employee stories, executive voices and authentic employee advocacy.
• Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
• Monitor audience sentiment, industry trends and competitive activity to inform strategy and identify new growth opportunities.
• Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
• Turn data into clear, actionable recommendations for senior leaders.
• Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI‑generated search and discovery experiences.
• Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
• Continuously test new formats, platform features and storytelling approaches.

Qualifications

• Required 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
• Experience marketing a large, consumer‑facing brand within an enterprise or matrixed organization.
• Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
• Experience developing employer brand and recruitment marketing content.
• Executive presence and experience influencing senior leaders, including gaining buy‑in for new ideas.
• Experience directing creative teams, agencies or production partners and managing production budgets.
• Strong editorial judgment and brand storytelling skills.
• AI fluency, including an understanding of how brands appear in AI‑powered search experiences.
• Strong project management skills and the ability to drive multiple initiatives independently.
• Bachelor's degree in Marketing, Communications or a related field.

Preferred Experience

• Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
• Experience with GEO/AI search visibility initiatives or governance for AI‑assisted content.

What Success Looks Like

Organic brand strategy is clearly tied to business priorities, with results senior leaders can see. OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI‑driven search. Strong ideas make it through review and into market. Serves as a trusted strategic partner across Marketing, HR and Corporate Communications. Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI‑driven channels.

Target base salary range is $90,000-120,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well‑being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. In our more than 1300 community branches and across the U.S., team members help millions of customers solve critical financial needs, including debt consolidation, home and auto repairs, medical procedures and extending household budgets. We meet customers where they want to be - in person, by phone and online. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.