Senior Brand Narrative Lead

Socket.dev; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Video production experience

AI tools for ideation

Portfolio of narrative-led campaigns

Unsolicited submissions policy

Job summary

Demandbase, a leading AI GTM platform, is seeking a Senior Brand Content Manager to elevate its voice through bold, category-defining narratives. You will translate complex technology into clear, compelling stories that resonate across audiences and channels.

You’ll work at the intersection of brand strategy and content execution, shaping long-form reports, social content, video scripts, and ads. This role partners with Product Marketing, Campaigns, PR, Social, and Creative to drive engagement

Qualifications

• 8+ years of experience in brand marketing, content strategy, or creative copywriting.
• Proven ability to craft differentiated, category-defining narratives.
• Experience creating content across long-form and short-form formats.
• Experience leading executive thought leadership programs and ghostwriting.
• Data-driven mindset: using content to influence pipeline.

Responsibilities

• Define and evolve Demandbase’s brand story and product narratives.
• Architect and execute a high-impact thought leadership content strategy.
• Direct and create assets for global campaigns across formats.
• Lead video strategy and development of brand videos and testimonials.
• Oversee omnichannel content for web, social, email, events, and sales enablement.
• Collaborate with creative studio, PMM, and Demand Gen to support pipeline goals.
• Establish editorial calendars, style guides, and feedback loops to improve quality.

Skills

Brand marketing

Content strategy

Narrative development

Executive ghostwriting

Data-driven storytelling

Project management

Collaboration across teams

Tools

Video production

AI tools for ideation

Job description

Demandbase, a leading AI GTM platform, is seeking a Senior Brand Content Manager to elevate its voice through bold, category-defining narratives. You will translate complex technology into clear, compelling stories that resonate across audiences and channels.

You’ll work at the intersection of brand strategy and content execution, shaping long-form reports, social content, video scripts, and ads. This role partners with Product Marketing, Campaigns, PR, Social, and Creative to drive engagement