Brand & Content Lead - AI

3Search; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

3Search is seeking a Brand & Content Lead to define how the business is perceived externally and own the brand's editorial direction in New York. You will decide stories, storytellers, and formats, ensuring a distinctive narrative across growth moments and product launches.

You will build a world-class storytelling program, partner with Sales and Customer Success, and shape narrative across written, social, and video formats.

Qualifications

• Experience building repeatable customer storytelling programs.
• Ability to uncover compelling stories beyond case studies.
• Strong editorial judgment and taste.
• Ability to build strategy and operating cadence from scratch.
• Experience working directly with customers and cross-functional teams.

Responsibilities

• Build a world-class customer storytelling program and own editorial for the brand.
• Turn customer insights into engaging content across formats (films, executive stories, LinkedIn series, thought leadership).
• Own brand narrative, customer marketing, and social strategy (LinkedIn, X, YouTube).
• Develop and manage video and multimedia content, founder/executive storytelling, and employee thought leadership.
• Lead editorial programming, major launches, and content distribution with Product Marketing and Creative.

Skills

Editorial judgment

Storytelling

Brand storytelling

Strategy development

Cross-functional collaboration

Video content

Job description

We're working with a rapidly scaling technology company to find a Brand & Content Lead who can help define how the business is perceived externally.

The company has reached an exciting inflection point: an exceptional customer base, rapid product innovation and increasingly strong market momentum. Now it wants to build a more distinctive and consistent narrative around that growth.

This person will own the editorial side of the brand.

You'll decide which stories are worth telling, who should tell them, the formats that will make them interesting and how those stories reach the market.

The opportunity

Your first major priority will be building a world-class customer storytelling program.

You'll work directly with customers and closely with Sales and Customer Success to uncover the stories sitting inside the customer base -then turn them into content people genuinely want to engage with.

That could mean a customer film one week, an executive story the next, a LinkedIn series, thought‑leadership piece, event narrative or an entirely new format you believe the company should be experimenting with.

Beyond customer storytelling, you'll own and influence:

• Brand narrative and storytelling
• Customer marketing and advocacy
• Social strategy across LinkedIn, X and YouTube
• Video and multimedia content
• Founder and executive storytelling
• Employee thought leadership
• Editorial programming
• Major launches and company moments
• Content distribution and amplification

You'll partner closely with Product Marketing, which owns the core product narrative, and Creative, which owns the visual brand. Your job is to build the storytelling system that brings those ingredients to life in the market.

Who we're looking for

We're deliberately open-minded about titles.

You might currently work in Brand, Content, Customer Marketing, Corporate Marketing or even Product Marketing.

What matters is the work you've done.

We're looking for someone who:

• Has built a repeatable customer storytelling or co‑marketing program
• Knows how to uncover an interesting story rather than simply write up a case study
• Has exceptional editorial judgment and taste
• Can build strategy, process and operating cadence from scratch
• Has worked directly with customers
• Has partnered closely with Sales and Customer Success
• Understands how stories should change across written, social and video formats
• Is senior enough to set the strategy but still loves making the work happen
• Thrives in fast-moving environments where the playbook hasn't already been written

The strongest backgrounds may combine excellent marketing foundations from an established technology company with experience building in a smaller, high‑growth environment.

This is an opportunity to have genuine ownership over how one of the most exciting businesses in its category shows up to the world.