Senior Brand Marketing Lead for Developers

CircleCI Inc.; United States; Remote; USD 128,000 - 159,000; Full time

Job summary

CircleCI is seeking a Senior Manager, Brand Marketing to lead brand strategy, voice, and copy across global touchpoints. This strategic IC role collaborates with Content and Visual Design, owning the narrative and helping drive measurable brand health.

You will guide messaging, ensure consistency, and coach teams to elevate campaigns, web experiences, events, and paid media while aligning with product and developer audiences.

Qualifications

• 10+ years in brand, product marketing, or creative marketing for B2B/ developer audiences.
• Proven ability to guide an established brand through change and growth.
• Strong writing, judgment, and EQ; able to teach others and influence executives.

Responsibilities

• Guide the brand strategy, positioning, and narrative through the next chapter.
• Shape the company’s voice and manage positioning across global touchpoints.
• Steward copy from campaigns to headlines and sales decks; write major pieces.
• Enable marketing by coaching writers and improving output quality.
• Partner with Visual Design to turn rough concepts into assets.
• Learn the product, developers, and competitors; bring insights to the team.
• Maintain brand guidelines, budgets, agencies, and freelancers.
• Track brand health via search, share of voice, and developer sentiment.

Skills

Brand marketing

Storytelling

Copywriting

Campaign management

Voice & tone

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

CircleCI is seeking a Senior Manager, Brand Marketing to lead brand strategy, voice, and copy across global touchpoints. This strategic IC role collaborates with Content and Visual Design, owning the narrative and helping drive measurable brand health.

You will guide messaging, ensure consistency, and coach teams to elevate campaigns, web experiences, events, and paid media while aligning with product and developer audiences.