Brand Marketing Lead — Developer-Focused Growth

CircleCI Inc.; San Francisco (CA); On-site; USD 128,000 - 159,000; Full time

Job summary

CircleCI Inc. seeks a Senior Manager, Brand Marketing to lead brand strategy and narrative for a developer-focused audience.

You will guide voice, positioning, and messaging across global touchpoints, collaborating with Content and Visual Design as an in-house agency for marketing. You will steward copy from campaigns to headlines, enable writers, and lead the brand through a period of growth with a focused budget and leadership behind you.

Qualifications

• 10+ years in brand, product marketing, or creative marketing for B2B/technical audiences.
• Strong writing skills with ability to move from technical detail to a punchy headline.
• Ability to defend ideas and teach why some concepts work.

Responsibilities

• Guide the brand strategy, positioning, and narrative through CircleCI's next chapter.
• Shape the company voice and oversee messaging across global touchpoints (homepage, web, events, sales, paid ads).
• Steward copy from campaigns to headlines and sales decks; ensure quality and consistency.
• Enable marketing teams by coaching writers and raising overall output quality.
• Partner with Visual Design from concept to final execution and provide constructive feedback.
• Learn CircleCI’s product and developers served, and translate insights into marketing work.
• Maintain brand guidelines and budget, manage agencies and freelancers.
• Monitor brand health metrics and adjust messaging based on data.

Skills

Brand marketing

Copywriting

Storytelling

Executive presence

Cross-functional

Education

Bachelor's degree in Marketing

Job description

CircleCI Inc. seeks a Senior Manager, Brand Marketing to lead brand strategy and narrative for a developer-focused audience.

You will guide voice, positioning, and messaging across global touchpoints, collaborating with Content and Visual Design as an in-house agency for marketing. You will steward copy from campaigns to headlines, enable writers, and lead the brand through a period of growth with a focused budget and leadership behind you.