Senior Brand Marketing Lead for Developers

Wwshemi; San Francisco (CA); On-site; USD 128,000 - 184,000; Full time

Job summary

CircleCI seeks a Senior Manager, Brand Marketing to lead brand strategy and narrative across our global marketing footprint. You will collaborate with Content and Visual Design as an in-house agency, steward the copy, and ensure our voice speaks to developers and engineers at scale.

You will guide messaging, measure impact on conversions and pipeline, and partner with senior leaders to drive brand health and growth in a fast-moving, technical environment.

Qualifications

• 10+ years in brand, product marketing, or creative marketing for B2B/technical audiences.
• Proven ability to guide an established brand through change and growth.
• Strong writing and narrative leadership with ability to influence executives.

Responsibilities

• Define brand strategy, positioning, and narrative for the next chapter.
• Own company voice and ensure consistent messaging across global touchpoints.
• Lead and review campaign copy, headlines, decks, and assets with a focus on clarity and impact.
• Enable and coach writers while improving output and efficiency.
• Collaborate with Visual Design as a creative partner from concept to delivery.
• Learn product details and developer audience to inform the brand work.
• Maintain simple, reusable brand guidelines and manage budget and vendors.
• Track brand health metrics and report insights to leadership.

Skills

Brand marketing

Content marketing

Copywriting

Storytelling

Stakeholder mgmt

Education

Bachelor's degree in Marketing/Communications/Business

Tools

AI tools

Marketing automation

Job description

CircleCI seeks a Senior Manager, Brand Marketing to lead brand strategy and narrative across our global marketing footprint. You will collaborate with Content and Visual Design as an in-house agency, steward the copy, and ensure our voice speaks to developers and engineers at scale.

You will guide messaging, measure impact on conversions and pipeline, and partner with senior leaders to drive brand health and growth in a fast-moving, technical environment.