Senior Brand Marketing Director - Growth & Experience

Athleta; San Francisco (CA); On-site; USD 203,500 - 274,700; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) with match

Employee stock purchase plan

Insurance (medical, dental, vision, &†

Job summary

Athleta in San Francisco seeks a Senior Director of Brand Marketing to lead integrated marketing strategies across channels, partnerships, CRM, and content. This role bridges brand storytelling with business priorities to deliver cohesive campaigns that drive awareness, traffic, and conversion, collaborating with Brand Marketing, Creative, Media, CRM, Retail Marketing, Social, PR, and Analytics.

You will develop annual and seasonal go‑to‑market plans, oversee cross‑functional teams, and ensure a

Qualifications

• 10-12 years of experience in omni‑channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency).
• Proven track record of developing and executing large‑scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion.
• Balanced strategic and creative thinker with strong analytical and problem‑solving skills; able to translate insights into actionable marketing plans.
• Inspirational leader with experience managing and developing senior‑level talent.
• Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing.
• Exceptional cross‑functional collaboration and influence skills; capable of aligning diverse partners toward a unified vision.
• Strong appreciation for Athleta's aesthetic, voice, and mission, with the ability to maintain brand integrity while driving business results.

Responsibilities

• Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social, and influencer content.
• Lead teams to create and implement compelling, customer‑centered content across channels.
• Partner with creative to push brand storytelling and ensure visual consistency across campaigns.
• Collaborate with Product, Retail, e‑commerce, PR, and operations to deliver a unified brand narrative.
• Support CMO on annual brand strategy and ongoing brand evolution work.
• Manage agency partners and internal media services to deliver best-in-class work.
• Use customer data and insights to refine strategies and tactics.

Skills

Omni-channel marketing

Integrated campaigns

Campaign strategy

Leadership

Cross-functional collaboration

Data-driven

Agency management

Job description

Athleta in San Francisco seeks a Senior Director of Brand Marketing to lead integrated marketing strategies across channels, partnerships, CRM, and content. This role bridges brand storytelling with business priorities to deliver cohesive campaigns that drive awareness, traffic, and conversion, collaborating with Brand Marketing, Creative, Media, CRM, Retail Marketing, Social, PR, and Analytics.

You will develop annual and seasonal go‑to‑market plans, oversee cross‑functional teams, and ensure a