Head of Creative, Brand & Storytelling

BoF Careers; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Athleta in San Francisco seeks a Head of Creative to lead the brand's visual identity and storytelling across consumer touchpoints. This role reports to the CMO and guides art direction, copy, design, and styling while partnering with marketing, product, and merchandising teams to elevate the brand.

The Head of Creative will build a diverse, high-performing team and foster inclusion, collaboration, and accountability to deliver emotionally resonant, purpose-driven creative that drives movement

Responsibilities

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta's unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with Athleta's long-range brand plan and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and results.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta's market distinction.
• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity.

Job description

Athleta in San Francisco seeks a Head of Creative to lead the brand's visual identity and storytelling across consumer touchpoints. This role reports to the CMO and guides art direction, copy, design, and styling while partnering with marketing, product, and merchandising teams to elevate the brand.

The Head of Creative will build a diverse, high-performing team and foster inclusion, collaboration, and accountability to deliver emotionally resonant, purpose-driven creative that drives movement