Senior Brand Campaigns Lead, Strategy & Growth

Strava; New York (NY); Híbrido; USD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

Strava in New York City is seeking a Senior Brand Marketing Manager to own flagship campaigns from brief to measurement, spanning paid media, organic social, influencer marketing, and partnerships. You will partner with Product Marketing to align launches, work with Athlete & Community Partnerships, and brief external agencies.

You’ll help move the brand platform toward launch with data-driven decision making.

Formación

• Substantial experience in brand or integrated marketing with flagship campaigns.
• Ability to collaborate with product marketing and cross-functional teams on go-to-market timing.
• Strong knowledge of paid media planning and organic growth tactics.
• Excellent written communication and ability to brief external partners.
• Experience partnering with community, partnerships, or athlete/creator relations is a plus.
• Analytical mindset with data-driven decision making.

Responsabilidades

• Own flagship brand campaigns end-to-end from brief to measurement.
• Write and drive briefs for multi-channel campaigns.
• Partner with ACP to involve athlete/creator programs.
• Brief external social and creative partners on organic execution.
• Contribute to brand platform builds toward launch.
• Apply data and brand health insights to planning and investment.
• Take ownership of select campaigns from leadership.
• Report campaign performance and brand impact to marketing leadership.

Conocimientos

Brand marketing

Campaign strategy

Paid media

Organic social

Influencer marketing

Partnership marketing

Analytical thinking

Creative direction

Cross-functional collaboration

Written communication

Descripción del empleo

Strava in New York City is seeking a Senior Brand Marketing Manager to own flagship campaigns from brief to measurement, spanning paid media, organic social, influencer marketing, and partnerships. You will partner with Product Marketing to align launches, work with Athlete & Community Partnerships, and brief external agencies.

You’ll help move the brand platform toward launch with data-driven decision making.