Senior Brand Campaigns Lead - Growth & Partnerships

Content Creators; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Strava in New York City is seeking a Senior Brand Marketing Manager to own flagship campaigns end-to-end, spanning paid media, organic social, influencer marketing and partnerships. You'll partner with Product Marketing and Athlete & Community Partnerships to keep launches aligned, brief and direct external agencies, and apply data-driven insights to guide investments and measure brand impact.

This hybrid role requires strategic leadership, creative direction, and a passion for movement and

Qualifications

• Significant experience leading flagship brand campaigns.
• Ability to translate brand strategy into multi-channel executions.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Own flagship brand campaigns end‑to‑end from brief through execution and measurement.
• Write and drive briefs for paid media, organic social, influencer marketing, and partnerships.
• Partner with ACP to bring brand strategy into athlete, creator, and community programs.
• Brief and direct external social and creative partners on organic execution.
• Contribute to the brand platform build toward launch.
• Bring data and analytical rigor to campaign planning and post-mortems.
• Report on campaign performance and brand impact to marketing leadership.

Skills

Brand marketing

Campaign strategy

Cross-functional collaboration

Analytical mindset

Job description

Strava in New York City is seeking a Senior Brand Marketing Manager to own flagship campaigns end-to-end, spanning paid media, organic social, influencer marketing and partnerships. You'll partner with Product Marketing and Athlete & Community Partnerships to keep launches aligned, brief and direct external agencies, and apply data-driven insights to guide investments and measure brand impact.

This hybrid role requires strategic leadership, creative direction, and a passion for movement and