Growth Marketing Leader: Brand, Acquisition & Lifecycle

Tenoneten; Santa Monica (CA); Hybrid; USD 180,000 - 220,000; Full time

Job summary

Athlete To Athlete is seeking a Head of Marketing to lead our marketing function, owning acquisition, retention, branding and product go-to-market. The role reports to the CEO and blends strategy with hands-on execution in a high-volume, multi-channel environment.

The position prioritizes paid acquisition and lifecycle marketing, with a senior leader who can optimize CAC, lead quality and lifetime value while guiding internal teams and external partners. Hybrid work in Santa Monica.

Qualifications

• 10+ years of progressive marketing experience.
• Leadership across multiple marketing disciplines.
• Deep expertise in performance marketing and paid acquisition.
• Lifecycle/CRM experience.
• Strong analytical and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Develop the annual marketing strategy, priorities, roadmap and budget.
• Establish clear KPIs across acquisition, retention, revenue and brand, and hold teams and partners to them.
• Translate company objectives into actionable, integrated marketing plans.
• Build the right marketing organization, capabilities, processes and operating rhythms to support growth.
• Partner closely with Product, Sales, Partnerships and company leadership.
• Use customer insights, market intelligence and performance data to influence broader company strategy.
• Serve as a senior voice for the customer and the Athlete To Athlete brand across the organization.
• Own the strategy for profitably acquiring new customers, with a view of CAC, lead quality and lifetime value.
• Lead paid media, digital acquisition, conversion optimization and campaign performance with agencies and freelancers.
• Establish acquisition KPIs and measurement frameworks, including CAC and ROI.
• Use testing and attribution to improve channel and campaign effectiveness.
• Link acquisition strategy to downstream customer quality and retention.
• Work with Partnerships to turn partnerships into efficient acquisition channels.
• Own the customer journey beyond acquisition, from onboarding to retention and advocacy.
• Develop strategies to improve engagement, conversion and upsell.
• Build segmented journeys across email and other channels.
• Collaborate with Product and Customer teams to reduce friction and increase value.

Skills

Leadership

Performance marketing

Paid acquisition

Lifecycle marketing

Brand strategy

Analytics

Communication

Job description

Athlete To Athlete is seeking a Head of Marketing to lead our marketing function, owning acquisition, retention, branding and product go-to-market. The role reports to the CEO and blends strategy with hands-on execution in a high-volume, multi-channel environment.

The position prioritizes paid acquisition and lifecycle marketing, with a senior leader who can optimize CAC, lead quality and lifetime value while guiding internal teams and external partners. Hybrid work in Santa Monica.