Head of Growth Marketing

Athlete To Athlete; Santa Monica (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Athlete To Athlete is seeking a Head of Marketing to lead our full-stack marketing function from Santa Monica in a hybrid setup (3 days in-office). You will own paid acquisition, lifecycle marketing, branding and product marketing, guiding a small internal team and external agencies to deliver profitable growth, strong CAC payback and lasting customer value.

You will shape strategy, KPIs and budgets while collaborating across Product, Sales, Partnerships and leadership to scale the brand in

Qualifications

• 10+ years of progressive marketing experience with leadership across multiple disciplines.
• Deep expertise in performance marketing and paid acquisition.
• Strong understanding of CAC, payback, lead quality, conversion, retention and lifetime value.
• Lifecycle/CRM experience across product marketing, brand, communications and creative.
• A track record of building marketing strategies that connect directly to business growth.
• Experience marketing a consumer product, digital platform, subscription business or athlete-focused brand is a plus.
• Experience developing positioning, messaging and go-to-market strategies for new products or offerings.
• Strong brand and creative judgment; experience overseeing agencies or internal creative teams.
• Strong analytical instincts and comfort using data to prioritize investments.

Responsibilities

• Develop the annual marketing strategy, priorities, roadmap and budget in support of company goals.
• Establish KPIs across acquisition, retention, revenue and brand, and hold teams and partners to them.
• Translate objectives into actionable marketing plans and roadmaps.
• Build the marketing organization, capabilities, processes and rhythms to support growth.
• Partner with Product, Sales, Partnerships and leadership.
• Use customer insights and performance data to influence broader strategy.
• Serve as a senior voice for the customer and the brand across the organization.
• Own the strategy for profitably acquiring new customers, especially parents and families of youth athletes.
• Lead paid media, digital acquisition, optimization and campaign performance with agencies and partners.
• Establish KPIs and measurement frameworks for CAC, payback, lead quality and ROI.
• Move budget to what works based on testing and data.
• Align acquisition with downstream engagement and lifetime value.
• Collaborate with Partnerships to turn strategic partnerships into efficient channels.
• Own the customer journey from onboarding to retention and advocacy.
• Improve engagement, conversion, upsell, renewal and reactivation.
• Build segmented, behavior-based journeys across email and owned channels.
• Identify friction points with Product and Customer teams to improve long-term value.
• Raise retention to fund growth in acquisition.
• Own brand strategy, positioning, messaging and market presence.
• Build awareness and trust with athletes, mentors, families and partners.
• Explore opportunities to extend the brand through content, events and collaborations.
• Ensure the brand stays distinctive as the company grows.
• Work with Partnerships to extend the brand with teams, leagues and media partners.
• Own positioning, messaging and value propositions across products and audiences.
• Lead go-to-market for new products, features and programs.
• Translate product capabilities into customer benefits.
• Create insights to inform marketing and product decisions with Product.
• Develop enablement for sales and partnerships.
• Drive consistency in storytelling across stakeholders.
• Oversee agency and external partners with strong creative briefs.

Skills

Performance marketing

Paid acquisition

Lifecycle/CRM

Brand strategy

Creative judgment

Data-driven

Strategic thinking

Job description

Athlete To Athlete is seeking a Head of Marketing to lead our full-stack marketing function from Santa Monica in a hybrid setup (3 days in-office). You will own paid acquisition, lifecycle marketing, branding and product marketing, guiding a small internal team and external agencies to deliver profitable growth, strong CAC payback and lasting customer value.

You will shape strategy, KPIs and budgets while collaborating across Product, Sales, Partnerships and leadership to scale the brand in