Senior Brand Marketing & Content Leader

Royal Caribbean Group; Miami (FL); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Royal Caribbean Group’s Marketing Team in Miami seeks a Senior Manager, Brand Marketing & Content to lead brand, advertising, content, and integrated marketing initiatives.

You will translate consumer insights into strategic campaigns, guide creative development from brief to delivery, and partner with agencies, production partners, and senior stakeholders to drive awareness, engagement, and long-term brand growth.

Formación

• Leads high-visibility brand, advertising, content, and integrated marketing initiatives.
• Translates consumer insights, market trends, performance data into strategies, briefs and measurable programs.
• Demonstrates strong judgment and proactive leadership to guide complex work across internal teams and agencies.

Responsabilidades

• Lead strategic development of brand, advertising, content, and integrated marketing work.
• Translate consumer insights, market trends, competitive learnings into clear strategies and creative direction.
• Guide development of high-impact campaigns from brief through final delivery, ensuring alignment to brand standards.
• Champion brand clarity across identity, voice, messaging, platforms and content ecosystems.
• Develop tools and frameworks that enable consistency and scalability.

Conocimientos

Brand marketing

Content leadership

Strategic planning

Stakeholder management

Leadership

Descripción del empleo

Royal Caribbean Group’s Marketing Team in Miami seeks a Senior Manager, Brand Marketing & Content to lead brand, advertising, content, and integrated marketing initiatives.

You will translate consumer insights into strategic campaigns, guide creative development from brief to delivery, and partner with agencies, production partners, and senior stakeholders to drive awareness, engagement, and long-term brand growth.