Senior Brand & Content Campaign Lead

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Royal Caribbean Group is seeking a Senior Account Executive, Product Advertising to lead brand and content campaigns from brief to delivery. You’ll collaborate with brand, creative, strategy, production and insights teams to translate consumer insights into market-ready campaigns.

The role emphasizes project leadership, cross-functional coordination, and production scoping to ensure campaigns are distinctive, consumer-relevant, and aligned to business priorities. Onsite in Miami.

Qualifications

• 5+ years of progressive marketing experience in a marketing organization or agency.
• 3+ years supporting creative concept development, campaign execution, or brand strategy.
• Experience managing integrated campaigns, agency relationships and cross-functional teams.
• Experience with photo, video, content production and social-first creative.

Responsibilities

• Lead best-in-class brand, advertising and content work aligned to product priorities and campaigns.
• Develop clear briefs with cross-functional teams to guide creative work.
• Translate insights and trends into actionable creative direction and content.
• Oversee project timelines, budgets, and deliverables across multiple workstreams.
• Coordinate agency partners and internal teams to maintain momentum and quality.

Skills

Brand strategy

Project management

Agency collaboration

Content development

Campaign management

Stakeholder management

Production planning

Job description

Royal Caribbean Group is seeking a Senior Account Executive, Product Advertising to lead brand and content campaigns from brief to delivery. You’ll collaborate with brand, creative, strategy, production and insights teams to translate consumer insights into market-ready campaigns.

The role emphasizes project leadership, cross-functional coordination, and production scoping to ensure campaigns are distinctive, consumer-relevant, and aligned to business priorities. Onsite in Miami.